The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.
 

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Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

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Greubel Forsey has officially released the Nano Foudroyante, a groundbreaking timepiece that blends cutting-edge nanomechanics with refined craftsmanship. Limited to just 22 pieces, this watch marks a major milestone for the brand, evolving from its earlier Experimental Watch Technology (EWT) concept into a fully developed and independent creation.

The Nano Foudroyante is crafted entirely in white gold and features a rhodium-finished dial with a blue minute track, blued steel hands, and a white foudroyante dial for enhanced legibility. A blue textured rubber strap completes the look, giving the watch a modern and sporty edge.

What sets this timepiece apart is its use of nanomechanics—a revolutionary approach that allows the foudroyante complication to operate using just 16 nanojoules of energy per jump. That’s 1,800 times less than traditional designs. The complication divides each second into six parts, with a red-treated hand rotating once per second, driven directly by the balance wheel. There’s no traditional gear train, just a series of ultra-efficient, low-inertia wheels.

The Nano Foudroyante also features Greubel Forsey’s first flying tourbillon, with the foudroyante dial always facing twelve o’clock for easy reading. Despite its complexity—428 components in total—the movement fits into a compact 37.90mm case, making it the smallest Greubel Forsey watch ever made.

This release is a bold statement of innovation and intent, offering collectors a rare opportunity to own one of the most advanced mechanical watches ever created..
 

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Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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The tourbillon has long been regarded as one of the most fascinating complications in the history of watchmaking. Moritz Grossmann now reinterprets this horological icon with two extraordinary creations: TOURBILLON Titanium and TOURBILLON Tremblage. These timepieces embody the manufactory’s philosophy of blending traditional craftsmanship with contemporary aesthetics.

The TOURBILLON Titanium combines the technical sophistication of a flying three-minute tourbillon with the modern appeal of a titanium case. Its solid silver dial, adorned with a fine grain d’orge guilloche pattern, reflects the artistry of hand-guided engraving techniques. The result is a watch that is both lightweight and visually striking, offering a perfect balance of durability and elegance.

The TOURBILLON Tremblage, on the other hand, celebrates the beauty of historical handcraft. Its warm rose-toned dial is meticulously engraved using the traditional tremblage technique, creating a unique matte texture that softens light and enhances depth. Paired with a white gold case, this model exudes timeless sophistication while showcasing the manufactory’s dedication to artisanal excellence.

Both models are powered by the hand-wound calibre 103.0, featuring a flying three-minute tourbillon and patented innovations for precision timekeeping. Every component is finished by hand, from the engraved plates to the polished screws set in gold chatons, reflecting the highest standards of Glashütte watchmaking. These creations are more than timepieces—they are works of art that unite heritage and modernity in perfect harmony.

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