Armin Strom Gravity Equal Force Ultimate Sapphire Purple

Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024 | Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen.

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form.

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

Indications		Hours, minutes, seconds, power reserve indicator
Movement		Armin Strom manufacture Caliber ASB19
		Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate		purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system		Balance wheel with 4 regulating screws
Power reserve		Geneva stop-work limited to 72 hours
Dimensions		35.52 mm x 11.67 mm
Frequency		3,5 Hz (25,200 vph)
Finishing		Hand-finishing to the highest quality level
Jewels		28
Number of components		202
Case		stainless steel
		Sapphire crystal and case back with anti-reflective treatment
Diameter		41 mm
Height		12.65 mm
Water resistance		3ATM
Lug-to-Lug		48.09 mm

Dial		Grey toned off-center sapphire dial with subdial
Hands		Faceted polished hands and Super-LumiNova® filling
Strap		Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle		20/18 mm
Buckle		Pin buckle or folding clasp available in stainless
Reference		ST24-GEF.SA.AC.M.A7.FC
Limited production		25 pieces per year

MARCH 28 2024 | Watches and Wonders 2024

Angelus Instrument de Vitesse - 60 Seconds Flat

Instrument de Vitesse, a new opus in the La Fabrique collection, revives the golden age of timed races. This single push-piece chronograph seems to have been plucked from the dashboard of a vintage GT car. It is equipped with a single timing hand – the centre seconds hand – and can time a maximum of one minute. With its sleek and refined retro sports look, Instrument de Vitesse is intended for enthusiasts of watchmaking history and culture. Housed in a 39-mm steel case, its 4.20 mm manually wound Manufacture calibre ensures that the finished timepiece is less than 10 mm thick. Instrument de Vitesse is available with an ivory-white or ebony-black dial in two limited series of 25 timepieces each.

Appearances can sometimes be deceptive. At first glance, Instrument de Vitesse does not appear to be a classic chronograph. With its three central hands, it looks like a watch... with three hands, but the tachymeter scale running around the outer edge of the dial reveals its chronometric function. For this is a chronograph presented in its purest expression, dedicated to timing short bursts – a measuring instrument designed to take average speed readings over a maximum of 60 seconds. This, in turn, casts new light on the crown, which also acts as the chronograph’s single push-piece to set the slender centre seconds hand in motion.

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AUGUST 13 2025 | Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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NOVEMBER 15 2024 | Novelties

Perpetual Moon 41.5 Platinum, Fern Green edition - Clear Skies

Moonlight illuminates a botanical green dial. The “Fern Green” version of Perpetual Moon 41.5 borrows the cool tones of the moon. The paleness of the platinum, the freshness of the fern green, and the midnight blue of the sky create an original flow of colours.

Maturity, diversity and mechanical exclusivity: the Perpetual Moon collection is constantly being enriched with new creations, consistently reaffirming the watchmaking and artistic talents of Arnold & Son. Following two other editions, one with salmon pink accents and another in sky blue, Perpetual Moon 41.5 Platinum is now available in this limited fern green version of 28 timepieces.

Its hue is inspired by the unique colour of the fern, an undergrowth plant found in abundance in the English gardens of Cornwall, the county where John Arnold was born.

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JANUARY 19 2026 | Novelties

gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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OCTOBER 14 2024 | Novelties

CVDK Grand Planetarium Eccentric Manufacture

In the celestial tapestry of time, 2024 marks the golden jubilee of Christiaan van der Klaauw Astronomical Watches, 50 years adorned with dedication, innovation, and horological brilliance. To commemorate this auspicious occasion, we unveil the mesmerizing CVDK Grand Planetarium Eccentric Manufacture: it is the only mechanical Planetarium watch in the world that displays all 8 planets, showing real time the orbits of Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune around the Sun. An exceptional Haute Horlogerie CVDK masterpiece, echoing our enduring commitment to the art of timekeeping.

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JUNE 25 2025 | Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.

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NOVEMBER 19 2025 | Novelties

DANIEL ROTH Unveils Tourbillon Platinum: A Masterpiece of Horological Revival

DANIEL ROTH proudly presents the Tourbillon Platinum, a timepiece that pays homage to the brand’s rich heritage and its founder’s enduring passion for the tourbillon complication. This exceptional creation is inspired by the 1988 reference C187 and reinterprets it with modern refinement, artisanal craftsmanship, and a noble platinum case.

The signature double-ellipse case, now crafted in platinum, measures 38.6 x 35.5 mm and is just 9.2 mm thick. It houses a hand-guilloché dial made of solid white gold, finished in anthracite and accented with a sterling silver chapter ring. The dial’s linear guilloché pattern is executed by a single Maître Guillocheur over three days, reflecting the brand’s commitment to traditional métiers d’art.

Inside beats the DR001 calibre, a manually wound movement developed by Michel Navas and Enrico Barbasini at La Fabrique du Temps Louis Vuitton. Comprising 206 components, it offers an 80-hour power reserve and operates at 3Hz. The movement is entirely hand-finished, including hidden components, and features a triple-arm seconds hand—a nod to Daniel Roth’s original design language.

The Tourbillon Platinum is the third model in the brand’s rebirth, following the Tourbillon Souscription and the rose gold edition. It offers a more contemporary aesthetic while remaining faithful to the brand’s DNA of mechanical excellence and elegant restraint.

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