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Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


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Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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OCTOBER 07 2025    |    Novelties

A Week in Blue: The One Week Manufacture Edition Blue

Armin Strom unveils the One Week Manufacture Edition Blue, a bold evolution of its foundational calibre, now reimagined in a striking deep blue. Limited to just 100 pieces, this timepiece reflects the brand’s dedication to mechanical artistry and uncompromising craftsmanship.

A Sculptural Expression of Precision
Encased in a 41 mm stainless steel case and paired with an integrated steel bracelet, the watch features a fully openworked architecture. The traditional dial is replaced by a blue PVD-coated mainplate, creating a vivid stage for the movement’s choreography. Every component is arranged in perfect symmetry, emphasizing depth, contrast, and clarity.

Engineered for Endurance
At its core is the manual-winding Calibre ARM21, developed and assembled entirely in-house. With dual barrels in series, it delivers a full seven-day power reserve and operates at 3.5 Hz for enhanced stability. A standout feature is the three-dimensional power reserve indicator, driven by a conical gear and polished cone — a nod to traditional pocket watches.

Each movement is hand-finished to haute horlogerie standards, with Geneva stripes, polished bevels, and chamfered edges. Every piece is assembled twice, ensuring flawless performance and visual harmony.

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JUNE 24 2025    |    Novelties

Arnold & Son Perpetual Moon 41.5 Red Gold – Cliff Grey Edition

Arnold & Son unveils the Perpetual Moon 41.5 Cliff Grey Edition, a poetic tribute to the cliffs of Cornwall and the legacy of John Arnold, the renowned marine chronometer-maker. This limited edition of 28 pieces in 18-carat red gold reflects the brand’s deep connection to celestial navigation and English heritage.

The dial is adorned with the exclusive Stellar Rays motif, a textured pattern that plays with light through layered transparent lacquer. Its Cliff Grey tone evokes the misty British coastline, while the moon phase display—among the largest in watchmaking—glows in mother-of-pearl enhanced with Super-LumiNova. Set against a midnight-blue sky, the moon is surrounded by hand-painted constellations, Ursa Major and Cassiopeia, symbols of guidance and exploration.

The case, measuring 41.5 mm in diameter, is sculpted with refined lugs and a slim bezel that opens up the dial to its full celestial display. On the reverse, a secondary moon-phase indicator allows for precise adjustment of the moon’s age.

Inside, the manually wound A&S1512 calibre offers a 90-hour power reserve and tracks lunar cycles with remarkable precision. So accurate is its mechanism that it would take 122 years of continuous operation to accumulate a single day’s deviation from the actual lunar cycle.

Crafted entirely in-house in La Chaux-de-Fonds, the movement is finished with Geneva stripes, blued screws, and circular graining. The watch is completed with a warm grey alligator leather strap and a matching red gold pin buckle.

The Cliff Grey Edition is a refined expression of Arnold & Son’s dedication to craftsmanship, astronomy, and timeless design.

 

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AUGUST 19 2025    |    Novelties

Chronoswiss Celebrates 30 Years of Horological Innovation with the Opus Purple Rain Limited Edition

Chronoswiss celebrates three decades of horological mastery with the launch of the Opus Purple Rain, a bold and limited edition chronograph that reimagines the brand’s iconic skeletonized timepiece. Limited to just 30 pieces worldwide, this anniversary edition marks a milestone in modern independent watchmaking, honoring the legacy of the original Opus while pushing the boundaries of design and mechanical transparency.

First introduced in 1995 by Chronoswiss founder Gerd-Rüdiger Lang, the Opus revolutionized the chronograph landscape by exposing its intricate movement architecture on the dial side—a radical departure from the traditionally closed and utilitarian chronographs of the time. The Opus became a symbol of mechanical artistry and a signature of the brand’s avant-garde spirit.

The Opus Purple Rain carries this legacy into the future with unapologetic flair. Encased in Grade 5 titanium and finished with a radiant purple CVD coating, the watch is both lightweight and visually arresting. Its skeletonized dial, also rendered in ultraviolet hues, reveals the ruthenium-coated Chronoswiss C.741S automatic chronograph caliber, offering a 46-hour power reserve and a full suite of chronograph functions including central seconds, 30-minute and 12-hour counters, small seconds, and date.

Adding to its rebellious character is a white UV-reactive leather strap that transforms into glowing purple when exposed to sunlight—an unexpected and surreal tribute to the energy behind this creation. Signature Chronoswiss elements such as the onion crown, coin-edged bezel, and patented Autobloc screw-in lugs remain intact, anchoring the watch in its heritage while embracing a futuristic aesthetic.

“The Opus Purple Rain is not just a commemorative piece—it’s a statement,” said Chronoswiss CEO Oliver Ebstein. “It embodies the spirit of mechanical transparency and innovation that has defined Chronoswiss for 30 years. This is a watch for those who dare to see how far precision and design can be pushed.”

With only 30 pieces produced, the Opus Purple Rain is destined to become a collector’s treasure—a celebration of the past, a vision of the future, and a mechanical theatre on the wrist. 

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