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Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


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JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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OCTOBER 02 2025    |    Novelties

Moritz Grossmann Presents the New BENU Power Reserve: Tradition Refined

Moritz Grossmann, the independent Saxon manufacture celebrated for its uncompromising craftsmanship and technical ingenuity, introduces the latest evolution of its iconic BENU Power Reserve. This new interpretation embodies the brand’s guiding principle: progress in harmony with tradition.

A Dial That Captures Light and Time
The dial is the face of a watch — a canvas where heritage meets artistry. For the first time, the BENU Power Reserve combines its signature linear power reserve indicator with Azurage decoration. This intricate guilloché pattern of ultra-fine concentric grooves animates the outer chapter ring, creating a captivating interplay of light. The softly textured matte center in shimmering argenté silver contrasts with applied blue numerals and indices, while the brand logo and minute track appear in understated grey.

Completing this refined composition are newly designed hands, handcrafted from steel in the Glashütte atelier. Each hand is meticulously beveled, polished, and then heat-blued using traditional thermal treatment. Their elegant curvature and needle-fine tips exemplify the precision and artistry that define Moritz Grossmann.

The Poetry of Mechanics: Power Reserve Indicator
Mechanical timepieces invite interaction, and the power reserve display is a charming expression of this dialogue. Positioned beneath 12 o’clock, the linear indicator reveals a two-tone bar driven by a differential gear train. When fully wound, the bar appears white; as energy diminishes, a blue segment gradually advances — a subtle yet constant reminder of the living mechanism on the wrist.

Inside the Case: Calibre 100.2
At the heart of the BENU Power Reserve beats the Calibre 100.2, an evolution of the manufacture’s foundational movement. This hand-wound calibre incorporates a differential mechanism for the power reserve display and features the brand’s signature innovations: manual winding with a pusher, a cantilevered balance cock with micrometer screw adjustment, and a separately removable winding module. Through the sapphire crystal back, the movement reveals its artistry — broad Glashütte ribbing, hand-engraved cocks, and raised gold chatons secured by blued screws.

Classic Elegance in Every Detail
The BENU Power Reserve is offered in rose gold and white gold, each with a 41 mm case that reflects the brand’s commitment to timeless proportions. The case surfaces are finely brushed to a soft matte sheen, complemented by a cross-grooved crown and slender lugs. A grey hand-stitched leather strap with blue stitching echoes the dial’s accents, completing a harmonious design that speaks to connoisseurs of understated luxury.

A Legacy Reimagined
Founded in 1854 by visionary watchmaker Moritz Grossmann, the Glashütte tradition was revived in 2008 by master watchmaker Christine Hutter. Today, the manufactory continues to honor its heritage through innovation, artisanal excellence, and a dedication to the finest German craftsmanship.

 

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MAY 16 2025    |    Novelties

Chronoswiss presents the ReSec Snake: A Venomous Twist on Modern Mechanical

Known for bold evolutions of mechanical wristwatches and daring designs, Chronoswiss unveils its latest creature: the ReSec Snake. Slithering between heritage and rebellion, this timepiece is a hypnotic blend of color, contrast, and kinetic energy — proof that modern mechanical watchmaking still has a few fangs to bear.

The Snake’s Bite

The ReSec Snake coils into view within a 42mm titanium case, coated with a mesmerizing color-changing PVD-coating that shifts from emerald green to turquoise, depending on the light. It’s not just a case — it’s iridescent armor, capturing the reptilian allure of a serpent in motion. Paired with a contrasting white rubber strap, the Snake wraps around the wrist with smooth, tactile elegance.

But the true venom lies beneath the sapphire crystal. A green CVD-coated dial, hand-guillochéd in the Lucerne Atelier, pulses with depth and hypnotic texture. It’s a dial that doesn’t just tell time — it seduces it.

Take a closer look, and the architecture reveals itself: the iconic 3D regulator layout of the ReSec series slithers across the dial, framed by green hour and minute rings and a retrograde second display, like the flick of a serpent’s tongue. Underneath, the exposed gear train glimmers in contrasting tones — a mechanical exoskeleton that moves with silent precision.

Fangs Beneath the Surface

Powering this cold-blooded beauty is the Chronoswiss Manufacture Caliber C.6005, featuring a 55-hour power reserve, ruthenium-plated finishing, and a radial Côtes de Genève motif. It’s mechanical watchmaking at its sharpest: sleek, silent, and engineered to strike.

Limited. Lethal.

Only 100 pieces of the ReSec Snake will ever exist — a rare breed for collectors with a taste for the untamed. The ReSec Snake is a statement: of daring, of detail, and of defiance — proving once again that at Chronoswiss, we don’t follow rules. We shed them.
 

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

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