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Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

JUNE 18 2025    |    Novelties

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: brown PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Brown-toned off-centre sapphire dial with subdial
Case Material: 18K Rose Gold
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: Brown nubuck leather
Stitching: Beige
Buckle: 18K Rose Gold pin buckle
Reference RG24-GEF.SA
Limited Edition 25 pieces per year

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NOVEMBER 19 2025    |    Novelties

A Deeper Cut: Armin Strom One Week Skeleton Rose Gold

   

Armin Strom extends its golden era with the One Week Skeleton Rose Gold, a new interpretation of its architectural One Week design. This fully skeletonised masterpiece reveals the depths of its mechanics, paying tribute to Mr. Armin Strom’s pioneering artistry in skeletonisation—a craft at the heart of the brand’s philosophy and heritage.

For the first time, the in-house calibre appears in a solid 18K rose gold case, enriching the collection with a warmer character. Rose gold-coloured finger bridges, hands, and applied indexes mirror the tone of the case, while a sleek black textile strap provides a refined modern contrast. Measuring 41 mm in diameter, the case remains compact and ergonomic, while its skeletonised architecture gives the watch a distinctive presence—a harmonious balance of technical craftsmanship and precious metal elegance.

Seven Days of Precision
At its heart lies the hand-wound Calibre ARM21-S, a reinterpretation of Armin Strom’s first in-house calibre. Two mainspring barrels work in series to deliver a steady flow of energy for seven days, wound by two ratchet wheels visible on the dial side—a distinctive Armin Strom signature. Operating at 3.5 Hz, the calibre ensures consistent precision and stability in daily wear.

Inspired by historical pocket watches, the conical power reserve mechanism is complemented by a 3D power reserve indicator, displaying remaining energy with exceptional clarity. Central hours and minutes keep the display symmetrical, while a skeletonised small seconds at 9 o’clock adds an engaging sense of motion.

Transparency in Gold
Every component of the Calibre ARM21-S is decorated by hand, reflecting Armin Strom’s dedication to traditional craftsmanship. Hand-polished bevels, Geneva stripes, circular graining, and finely finished screw sinks demonstrate uncompromising attention to detail. Each One Week is assembled twice—a hallmark of the brand’s commitment to mechanical precision and aesthetic integrity.

Limited to just 50 pieces worldwide, the One Week Skeleton Rose Gold continues Armin Strom’s modern gold chapter—a celebration of mechanical transparency, precision, and craft.

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APRIL 01 2026    |    Novelties

Greubel Forsey Evolves Mechanical Architecture with the New Balancier 3 in Titanium

Following its global debut last night, Greubel Forsey is proud to unveil a new expression of the Balancier 3. Limited to just 22 timepieces, this latest edition continues the evolution of the movement first introduced in 2023, pushing the boundaries of hand-finishing by introducing a treatment never before executed at the Atelier: a frosted titanium bridge, hand-finished with a steel brush across its entire curved surface.

Housed in the signature 41.50mm Convexe titanium case, the Balancier 3 combines this innovative finishing with vibrant blue tones to create a three-dimensional landscape where high-performance chronometry meets unparalleled ergonomic design. The variable geometry of the case is engineered to follow the natural curvature of the wrist, while the multi-level openworked bridges provide a sense of visual lightness despite the movement's technical density.

Performance without compromise defines the heart of the Balancier 3, where technical density meets a striking sense of visual openness. This hand-wound movement is composed of 282 individual parts, featuring two series-coupled fast-rotating barrels that deliver a 72-hour chronometric power reserve. At its core, the in-house variable-inertia balance wheel measures 12.60mm in diameter and is meticulously fitted with six gold mean-time screws to ensure absolute precision.

The functional layout remains faithful to its original architectural concept, displaying hours and minutes on a suspended central bridge alongside a rotating small seconds disc. While the dial side offers a three-dimensional view of the mechanics, the movement side reveals a power-reserve indication integrated into the frosted titanium bridges. Every element, from the involute circle profile gearing to the olived-domed jewels, represents a singular vision of horological excellence and the "Art of Invention."

 

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JULY 18 2025    |    Novelties

Chromatic Precision: Armin Strom Orbit in Lime & Ice

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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NOVEMBER 13 2024    |    Novelties

To mark the 16th anniversary of the manufactory, Moritz Grossmann presents the limited-edition ENAMEL ROMAN Vintage

Black is the absence of light. This is the physical definition of a colour that is synonymous with classicism and elegance. At Moritz Grossmann, black is used to form stylish contrasts and also serves as a testament to the highest standards of craftsmanship. The limited-edition ENAMEL ROMAN Vintage, for example, has an enamel dial whose manufacture presents multiple challenges. With this, Moritz Grossmann has chosen the occasion of its 16th birthday to once again shine the spotlight on the expertise of the ateliers and workshops in Glashütte.

Tradition requires renewal, otherwise it remains stagnant in the past and cannot survive. This is an approach that Moritz Grossmann has embodied since 2008: the manufactory opened 16 years ago as a tribute to one of the most exceptional personalities in the history of watchmaking in Glashütte. Moritz Grossmann was an innovative watchmaker and, with the founding of the German Watchmaking School in Glashütte, influenced a generation of artisans.

His values and vision now live on in the Moritz Grossmann manufactory, which crafts a small but exquisite collection of sophisticated watches that always remain true to the standards of the man who gave the manufactory its name. Characteristics of these timepieces include exclusive manufactory movements with innovative details that are designed, made and finely decorated in-house in the company’s own workshops. The highest of standards also come into play when finishing the watches, as impressively demonstrated by the special model marking the 16th anniversary of the manufactory.
 

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JANUARY 19 2026    |    Novelties

gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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