Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Moonlight illuminates a botanical green dial. The “Fern Green” version of Perpetual Moon 41.5 borrows the cool tones of the moon. The paleness of the platinum, the freshness of the fern green, and the midnight blue of the sky create an original flow of colours.

Maturity, diversity and mechanical exclusivity: the Perpetual Moon collection is constantly being enriched with new creations, consistently reaffirming the watchmaking and artistic talents of Arnold & Son. Following two other editions, one with salmon pink accents and another in sky blue, Perpetual Moon 41.5 Platinum is now available in this limited fern green version of 28 timepieces.

Its hue is inspired by the unique colour of the fern, an undergrowth plant found in abundance in the English gardens of Cornwall, the county where John Arnold was born.

Hand Made 2 embodies the ultimate pursuit of hand watchmaking. Every component, whether visible or hidden, is created, finished, and assembled by hand with unprecedented rigor. Over 5,000 hours are required to complete the 270 components of this four handed 40.9mm timepiece, 96% of which are entirely handmade. Only two to three such timepieces can be crafted each year, our commitment to the highest level of craftsmanship.

Time is not just seen—it is heard.

Chronoswiss presents the Q-Repeater Scream and Q-Repeater Blue Note, two extraordinary Quarter Repeater timepieces that merge the sonic beauty of timekeeping with cutting-edge mechanical architecture. The watchmakers from Lucerne have created a bold reinvention of sound, design, and independent watchmaking deeply rooted in Chronoswiss history. Housed in a Grade 5 titanium case, these 42mm skeletonized masterpieces reveal the intricate mechanisms behind their chiming complication. Every press of the 10 o’clock pusher activates the mesmerizing quarter repeater function, where hammers strike to audibly indicate the hours and quarter-hours, making time a true sensory experience. At its core lies a legacy movement, rooted in the vision of Chronoswiss founder Gerd-Rüdiger Lang. First introduced in the 1990s and exclusively produced for Chronoswiss, this legacy caliber has been taken from our archives, meticulously restored, refined, and reborn in the Atelier Lucerne, making these two timepieces an extraordinary link between the past and the future.

What the watchmakers of Lucerne have achieved here is the ultimate evolution—the heart beats with the legacy of the past, carrying its passion and memories, while the body is Modern Mechanical, engineered for the next century and beyond.

Q-Repeater Scream – A Chiming Rebel
This is not your grandfather’s repeater. The Q-Repeater Scream is a wild, untamed spectacle—combining bold design and mechanical precision unlike anything in watchmaking. The multi-level dial is a skeletonized stage and at the same time part of the movement, where CVD-coated bridges in electric blue, orange, and purple hold the Paraiba green minute ring, the floating hour, as well as the small seconds rings. At 1 o’clock, the heart of this spectacle is fully visible: the striking hammers, set to release a mechanical rock concert at the press of a button.

As you can tell by the name already, it’s not just about what you see. It’s about what you hear. Every chime is a scream of innovation, breaking free from the traditions of classical repeater watches. Even the legacy movement itself becomes part of the gig, holding the Super-LumiNova blocks and hand-guilloché bridges—one of which moves when the mechanism is activated, adding to the dynamic energy of the dial. The watchmakers of Lucerne refer to the glowing ceramic blocks as “chicken heads”, a nod to the iconic amplifier knobs found on rock concert stages—designed to crank up the sound and electrify the crowd.

Caged in 42mm of titanium, the Q-Repeater Scream is limited to just 25 pieces. As only very few of the legacy movements exist this might be the final tour of the band. Each piece is a testament to mechanical defiance and unfiltered artistry. A Quarter Repeater like no other— built for collectors who dare to embrace the wild side of watchmaking.

Q-Repeater Blue Note – The Sound of Elegance
For those who seek a symphony rather than rock n roll, the Q-Repeater Blue Note takes a more refined yet equally innovative approach. Inspired by the expressive power of jazz and blues, the navy blue CVD-coated skeletonized dial and bridges which are part of the movement, play on contrasts with a silver hour ring and luminous white Super-LumiNova markers, creating a harmonious composition of mechanics and design.

In music, a blue note is an altered pitch—intentionally deviating from the standard, creating a sound that is richer, deeper, and full of soul. One could say – the Chronoswiss way of making watches – and music. The Q-Repeater Blue Note embodies this philosophy, blending traditional watchmaking with a contemporary edge, offering a timeless yet unconventional melody of time.

Like the Scream, the Blue Note features the multi-level regulator dial, a fully visible quarter repeater mechanism, and a restored historical movement, revised and refined by thewatchmakers in Lucerne. It is a timepiece that doesn’t just mark time—it composes it.

Time Reimagined, Sound Reinvented
The Q-Repeater Scream and Q-Repeater Blue Note stand as testaments to Chronoswiss’ relentless drive to push boundaries. With only 25 pieces per model, these Quarter Repeaters are more than just rare; they are audible declarations of mechanical mastery.

This is not just a watch. It is an experience. A fusion of sound and time, crafted for those who appreciate the extraordinary. Chronoswiss has never followed the expected path. The future of independent watchmaking starts here—with a chime.