Shopping Cart

Greubel Forsey Announces Leadership Transition

APRIL 29 2024    |    Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development. 

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals. 

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce. 

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.


Related Articles

JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

View Watch Gallery
Image 1 Image 2  
View More
JUNE 25 2024    |    Novelties

Back in sleek anthracite: Armin Strom unveils the One Week Manufacture Edition

Biel/Bienne, Switzerland, 26 June 2024: Following the inaugural redesigned One Week First Edition that made its debut in 2023, Armin Strom unveils a new version of the successor to its first-ever manufacture movement with the One Week Manufacture Edition. The highly architectural openworked movement, housed in a sleek and sporty steel case with an integrated bracelet, is now presented in a range of grey and anthracite hues. Limited to 100 pieces, the One Week Manufacture Edition foregoes colour to bring out the beauty of its uniquely constructed manual calibre.

15 years ago, independent watchmaking brand Armin Strom took a major leap that would forever change its trajectory. Realising that the path to true independence lies in mastering every step of the process, it established its very own manufacture in Biel. A year later, the first timepiece produced by its vertically integrated manufacture was unveiled: the One Week. Entirely developed and manufactured in-house and designed with symmetrical harmony in mind, it stood out thanks to its unique movement architecture featuring two barrels that together provide a seven-day power reserve. This milestone marked the beginning of many new calibres and innovations by the Armin Strom manufacture, showcasing their dedication to the science of movement and garnering the admiration and respect of even the most discerning and seasoned collectors.

The new One Week Manufacture Edition completely reimagines this milestone calibre in line with the brand’s recent bolder, more three-dimensional approach to calibre design, all in a sleek and serene execution that further highlights its ingenuity and uniqueness. The mainplate, bridges and parts, visible on the dial thanks to the openworked movement design, are anthracite PVD coated for a striking look.

As Armin Strom founder Serge Michel notes: “Collectors who missed the opportunity to get a first edition of the redesigned One Week will now have another chance. The Manufacture Edition of the new One Week will be limited to 100 pieces.”

Sporty yet classy, this model exudes calmness and serenity with its anthracite tones and the symmetrical harmony of its in-house movement.

View More
MARCH 31 2025    |    Watches and Wonders 2025

Chronoswiss Unleashes the Q-Repeater – A Chiming Masterpiece combining Legacy and Future

Time is not just seen—it is heard.

Chronoswiss presents the Q-Repeater Scream and Q-Repeater Blue Note, two extraordinary Quarter Repeater timepieces that merge the sonic beauty of timekeeping with cutting-edge mechanical architecture. The watchmakers from Lucerne have created a bold reinvention of sound, design, and independent watchmaking deeply rooted in Chronoswiss history. Housed in a Grade 5 titanium case, these 42mm skeletonized masterpieces reveal the intricate mechanisms behind their chiming complication. Every press of the 10 o’clock pusher activates the mesmerizing quarter repeater function, where hammers strike to audibly indicate the hours and quarter-hours, making time a true sensory experience. At its core lies a legacy movement, rooted in the vision of Chronoswiss founder Gerd-Rüdiger Lang. First introduced in the 1990s and exclusively produced for Chronoswiss, this legacy caliber has been taken from our archives, meticulously restored, refined, and reborn in the Atelier Lucerne, making these two timepieces an extraordinary link between the past and the future.

What the watchmakers of Lucerne have achieved here is the ultimate evolution—the heart beats with the legacy of the past, carrying its passion and memories, while the body is Modern Mechanical, engineered for the next century and beyond.

Q-Repeater Scream – A Chiming Rebel
This is not your grandfather’s repeater. The Q-Repeater Scream is a wild, untamed spectacle—combining bold design and mechanical precision unlike anything in watchmaking. The multi-level dial is a skeletonized stage and at the same time part of the movement, where CVD-coated bridges in electric blue, orange, and purple hold the Paraiba green minute ring, the floating hour, as well as the small seconds rings. At 1 o’clock, the heart of this spectacle is fully visible: the striking hammers, set to release a mechanical rock concert at the press of a button.

As you can tell by the name already, it’s not just about what you see. It’s about what you hear. Every chime is a scream of innovation, breaking free from the traditions of classical repeater watches. Even the legacy movement itself becomes part of the gig, holding the Super-LumiNova blocks and hand-guilloché bridges—one of which moves when the mechanism is activated, adding to the dynamic energy of the dial. The watchmakers of Lucerne refer to the glowing ceramic blocks as “chicken heads”, a nod to the iconic amplifier knobs found on rock concert stages—designed to crank up the sound and electrify the crowd.

Caged in 42mm of titanium, the Q-Repeater Scream is limited to just 25 pieces. As only very few of the legacy movements exist this might be the final tour of the band. Each piece is a testament to mechanical defiance and unfiltered artistry. A Quarter Repeater like no other— built for collectors who dare to embrace the wild side of watchmaking.

Q-Repeater Blue Note – The Sound of Elegance
For those who seek a symphony rather than rock n roll, the Q-Repeater Blue Note takes a more refined yet equally innovative approach. Inspired by the expressive power of jazz and blues, the navy blue CVD-coated skeletonized dial and bridges which are part of the movement, play on contrasts with a silver hour ring and luminous white Super-LumiNova markers, creating a harmonious composition of mechanics and design.

In music, a blue note is an altered pitch—intentionally deviating from the standard, creating a sound that is richer, deeper, and full of soul. One could say – the Chronoswiss way of making watches – and music. The Q-Repeater Blue Note embodies this philosophy, blending traditional watchmaking with a contemporary edge, offering a timeless yet unconventional melody of time.

Like the Scream, the Blue Note features the multi-level regulator dial, a fully visible quarter repeater mechanism, and a restored historical movement, revised and refined by thewatchmakers in Lucerne. It is a timepiece that doesn’t just mark time—it composes it.

Time Reimagined, Sound Reinvented
The Q-Repeater Scream and Q-Repeater Blue Note stand as testaments to Chronoswiss’ relentless drive to push boundaries. With only 25 pieces per model, these Quarter Repeaters are more than just rare; they are audible declarations of mechanical mastery.

This is not just a watch. It is an experience. A fusion of sound and time, crafted for those who appreciate the extraordinary. Chronoswiss has never followed the expected path. The future of independent watchmaking starts here—with a chime.

View More
SEPTEMBER 19 2025    |    Novelties

Armin Strom Unveils the Tribute 1 Green: A Celebration of Nature’s Elegance

Armin Strom introduces the Tribute 1 Green, a refined dress watch that pays homage to the timeless beauty of nature. Limited to just 50 pieces, this new release brings forest-inspired tones to the brand’s most elegant collection, combining artisanal craftsmanship with modern mechanical innovation.

A Forest-Inspired Masterpiece

The Tribute 1 Green features a striking off-centre dial in forest green, adorned with a hand-engraved grain d’orge guilloché pattern and crisp white Roman numerals. A frosted subdial adds depth and texture, while the green Alcantara leather strap with off-white stitching completes the composition with understated sophistication. The openworked motor barrel, secured by a polished finger bridge in stainless steel, echoes the case design and showcases Armin Strom’s signature fusion of symmetry and mechanical artistry. The 38 mm stainless steel case, with anti-reflective sapphire crystals front and back, ensures optimal clarity and elegance.

Exceptional Performance

At the heart of the Tribute 1 Green is the manual-winding Manufacture Caliber AMW21, offering an impressive 100-hour power reserve. This is made possible by the brand’s patented equal force barrel, designed for efficiency and compactness. Operating at 25,200 vibrations per hour (3.5 Hz), the movement reflects Armin Strom’s technical mastery, with 97% of components produced in-house.

Haute Horlogerie, Hand-Finished

Every Tribute 1 Green is a testament to traditional watchmaking. The case features brushed and polished surfaces, finished entirely by hand. Inside, the movement is decorated with Geneva stripes, circular graining, and a mirror-polished finger bridge, all executed by Armin Strom’s skilled artisans.

True to the brand’s commitment to excellence, each watch is assembled twice—once for mechanical precision and again after decoration—to ensure the highest standards of performance and aesthetics.  

View Watch Gallery
Image 1 Image 2  
View More
JANUARY 19 2026    |    Novelties

DANIEL ROTH Unveils the Extra Plat Rose Gold Skeleton

A contemporary expression of classical proportion, revealing the architecture of high watchmaking
 

DANIEL ROTH presents the Extra Plat Rose Gold Skeleton, a new interpretation of one of the Maison’s most emblematic creations. Remaining faithful to the proportions and restrained elegance of the Extra Plat, this latest iteration introduces skeletonisation for the first time in the brand’s modern revival, allowing the inner architecture of the watch to take centre stage.

Conceived in the spirit of La Montre Objet d’Art, the Extra Plat Rose Gold Skeleton preserves the calm geometry of the double‑ellipse case while offering a transparent view into the movement, transforming technical construction into a visual and artistic experience.

The Extra Plat: A signature revisited
Simplicity, when executed with absolute precision, has long been central to the identity of DANIEL ROTH. During the early years of his independent career, Mr. Roth considered the Extra Plat a complication in its own right, favouring it for the technical discipline required to achieve true thinness and perfect proportion.

Defined by its double‑ellipse case and balanced architecture, the Extra Plat became a cornerstone of the Maison’s aesthetic vocabulary in the early 1990s. While Daniel Roth produced skeletonised versions of select complications during that period, the Extra Plat itself was never skeletonised. This new creation therefore marks a respectful yet meaningful evolution, expanding the expressive range of the Extra Plat while remaining faithful to its original spirit.

The DR002SR calibre: a skeletonised rose gold heart
At the centre of the Extra Plat Rose Gold Skeleton is the new manually wound calibre DR002SR, developed and manufactured entirely at La Fabrique du Temps Louis Vuitton under the supervision of master watchmakers Michel Navas and Enrico Barbasini.

Based on the DR002, the DR002SR has been re‑engineered from the ground up specifically for skeletonisation. The bridges and plates have been reshaped to maximise openness and visual clarity, while preserving structural rigidity and chronometric performance. Crafted in solid 18k 5N rose gold, the movement mirrors the warmth of the case and provides an ideal canvas for traditional hand finishing.


Transparency in motion
Skeletonisation is an exercise in reduction and balance. With the DR002SR, DANIEL ROTH brings this principle to its highest expression. The calibre reveals a wealth of hand‑executed details, including numerous hand‑polished internal angles, black‑polished steel components, and meticulously bevelled bridges—finishes that can only be achieved by skilled artisans and never by machine.

Despite its openworked construction, the DR002SR retains a power reserve of 65 hours and a frequency of 4 Hz, underscoring the Maison’s commitment to both technical integrity and timeless aesthetics.


Slim proportions, uncompromised structure
Housed in a 38.6 × 35.5 mm double‑ellipse case crafted in 18k rose gold, the Extra Plat Rose Gold Skeleton measures just 6.9 mm in thickness. This exceptional slenderness ensures that the watch remains true to the Extra Plat philosophy of discreet elegance and effortless wearability.

Produced in extremely limited numbers each year, the Extra Plat Rose Gold Skeleton is intended for collectors who value traditional high watchmaking expressed with clarity, restraint, and depth.

View Watch Gallery
Image 1 Image 2Image 2Image 2Image 2
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.