Shopping Cart

Armin strom sets the tone in the realm of transparent mechanics with the Gravity Equal Force Ultimate Sapphire Purple

MAY 06 2024    |    Novelties

Armin Strom fuses masterful mechanics with a bold chromatic twist, unveiling its latest Ultimate Sapphire Edition. The iconic Gravity Equal Force now sports a striking purple guilloché-engraved mainplate by Kari Voutilainen. 

Armin Strom’s System 78 collection represents the independent manufacture’s purest expression of innovative haute horlogerie. Within it, the classical codes of watchmaking are revisited to bring about new functions and solutions, while also expressing the brand’s unique aesthetic sensibilities. With an emphasis on transparency, as well as highlighting kinetic elements, the Gravity Equal Force stands out as a technical tour-de-force with an instantly recognisable look – outstanding in form and function, finished by meticulous hand decoration. Now, with the new ‘Purple’ Ultimate Sapphire Edition, Armin Strom is doubling down on integrating vibrant chromatic hues with exceptional mechanics.

Let it reign: Gravity Equal Force Purple

At once regal and electric, the latest edition of the Gravity Equal Force features a colour Armin Strom has never used before. Its base plate boasts a guilloché engraved motif with a barley grain pattern, expertly handcrafted in the atelier of acclaimed independent watchmaker Kari Voutilainen using a traditional rose engine lathe. The striking purple colour is applied using a 3D PVD process, which reflects a wide spectrum of tones as it shifts with the light. Making this edition even more outstanding, the small off-centred dial is crafted from transparent sapphire crystal, which is reserved exclusively for the Gravity Equal Force’s Ultimate Sapphire Editions. The crowning glory is a light grey nubuck leather strap with purple stitching and keepers. The Gravity Equal Force Ultimate Sapphire Purple is limited to a run of 25 pieces per year.

 

Automatic: redefined

The Gravity Equal Force stands out as the first automatic watch endowed with an equal force transmission integrated directly in the mainspring barrel - a patented mechanism by Armin Strom. It provides consistent power transmission to the regulating organ, ensuring unwavering precision throughout the watch’s autonomy. The power reserve indicator forms part of the barrel, which is entirely visible from the dial side, opposite the micro-rotor with a unique click system featuring two springs for better winding efficiency.

Also this latest creation, part of Armin Strom’s perpetual quest for superior chronometric performance, was entirely developed, manufactured and decorated within the walls of the Bienne-based manufacturing site. Like all Armin Strom watches, the Gravity Equal Force Purple’s movement is assembled a first time to ensure it is in perfect working order and that it meets the brand’s exacting decorative standards, then taken apart and assembled a second time when it is ready to be cased in its final form. 

 

Putting the ‘haute’ in ‘horlogerie’

What separates a mere tool from a work of art is craftsmanship. Like a canvas for artistic expression, superlative hand-finishing applied by specialised watchmakers and seasoned artisans can be appreciated throughout the Gravity Equal Force and its many proudly exposed layers and components. Polished bevels (anglage) on the bridges, black polished screws, polished countersinks, perlage and various types of graining, be it straight or circular, as well as Geneva stripes on the three-quarter bridge visible through the case’s back.

One of the Gravity Equal Force’s most distinctive elements is the triplet of dark grey ruthenium-plated bridges that occupy the right-hand portion of the open display. Inspired by the finger-style bridges found in pocket watches, it takes up to an entire day for these bridges to be embellished by hand. First, the undersides are given a matt finish, after which the sides are given a straight-graining finish by carefully sliding them on an abrasive paper to produce continuous, shimmering fine lines. Then, the inner and outer chamfers of the bridges are bevelled with increasingly fine files and then finished with a flash polish using locally sourced gentian wood to remove even the finest lines. Finally, a straight-graining finish is applied to the top side for ultimate radiance.

Armin Strom : 15 years in the science of movement

In 2008, longtime friends and partners Serge Michel and Claude Greisler took the reins at Armin Strom and founded its very own manufacture in the watchmaking town of Biel in 2009. Just one year later, the duo presented their very first watch with a movement designed and manufactured in-house. Over the following years, Armin Strom would become a truly integrated and self-sufficient manufacture, creating 17 exclusive calibres and developing several world firsts in the domain of watchmaking. In 2016, it introduced the Mirrored Force Resonance, a game-changing resonating dual regulator developed for maximum chronometric precision with a captivating oscillation mechanism on the dial-side of the watch. In 2019, Armin Strom reinvented the automatic watch movement with the Gravity Equal Force, the first automatic watch to feature an equal force transmission mechanism within the barrel that had previously been found only in pocket watches. Today, Armin Strom stands out as a leading force of creative, independent watchmaking, with its own distinct design language and exceptional attention to detail highlighted by hand-finishing all its creations. 2024 promises to be a year full of surprises, and the best is yet to come…

 

Gravity Equal Force Ultimate Sapphire Purple

Technical specifications

                   

Indications     Hours, minutes, seconds, power reserve indicator
Movement     Armin Strom manufacture Caliber ASB19
      Automatic winding with micro rotor, Geneva-drive equal force barrel, offset display with subdial seconds
Main plate   purple PVD plate with guilloché pattern by Kari Voutilainen
Regulating system   Balance wheel with 4 regulating screws
Power reserve   Geneva stop-work limited to 72 hours
Dimensions   35.52 mm x 11.67 mm
Frequency   3,5 Hz (25,200 vph)
Finishing   Hand-finishing to the highest quality level
Jewels   28
Number of components   202
Case   stainless steel
    Sapphire crystal and case back with anti-reflective treatment
Diameter   41 mm
Height   12.65 mm
Water resistance   3ATM
Lug-to-Lug   48.09 mm
     

Dial

 

Grey toned off-center sapphire dial with subdial

Hands  

Faceted polished hands and Super-LumiNova® filling

Strap   Delivered with a grey nubuck leather strap with purple stitching and keepers
Width lugs/buckle   20/18 mm
Buckle   Pin buckle or folding clasp available in stainless
Reference   ST24-GEF.SA.AC.M.A7.FC
Limited production   25 pieces per year

 

 

                                           

                                            

 


Related Articles

MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

View Watch Gallery  
  Image 1 Image 3  Image 4  Image 5    
View More
NOVEMBER 05 2024    |    Novelties

A platinum bracelet for the most refined sporty timepiece

Featuring a platinum case and bracelet with an 18k white gold movement and dial, C by Romain Gauthier Platinum Edition Bracelet resonates with the most discerning collectors in the watchmaking world. Romain brings a touch of refinement to this timepiece with a sporty profile and assertive character, a combination of noble materials that reveals a traditional side to this very modern timepiece.

The C by Romain Gauthier Platinum Edition Bracelet stands out for its elegance and ultimate level of refinement, beyond the precious character that platinum brings, the bracelet design highlights the textures and finishing techniques that make this timepiece more luminous and prestigious.

In keeping with Romain's vision - The Evolution of Tradition - the bracelet requires a high level of craftsmanship and hand finishing. Each link is composed of high polished and satin brushed surfaces by hand, highlighting the interplay of light and reflecting the artistry and technical nature of the bracelet and the piece in general.

Conceived as an integral element of the whole timepiece, the bracelet was designed to be one with the case - “The bracelet is the case, and the case is the bracelet” says Romain. This desire is reflected in the fusion of these two elements that cannot be dissociated. Inspired by the finger bridges style, the design of the movement follows the watchmaking history of the Swiss Vallée de Joux, with a modern approach, reflecting Romain's vision of the evolution of tradition.

As a non-limited edition, the Platinum Edition Bracelet can be personalized and customized to reflect each collector’s personality and taste.

View More
APRIL 01 2025    |    Novelties

A Star Fragment, Guardian of Time: The Grand Planetarium Eccentric Meteorite

Time and space converge in the latest masterpiece of haute horlogerie: the Grand Planetarium Eccentric Meteorite. This extraordinary timepiece is crafted from a genuine meteorite fragment—once part of an asteroid’s core, drifting through space for billions of years before falling to Earth 50,000 years ago. Now, this celestial relic has been transformed into an exceptional watch, uniting cosmic heritage with unparalleled horological innovation.

At the heart of this timepiece lies a groundbreaking complication: the Eccentric Planetarium, the only mechanical Grand Planetary Complication in the world that accurately displays all eight planets—Mercury, Venus, Earth and her Moon, Mars, Jupiter, Saturn, Uranus, and Neptune—moving in real time around the Sun. This breathtaking mechanism captures the celestial dance of our Solar System with unmatched precision, making it a true marvel of both astronomy and watchmaking.

A Celestial Fusion of Science and Art
Master watchmaker Pim Koeslag has meticulously sculpted this timepiece, ensuring that its construction reflects the grandeur of its cosmic origins. The meteorite case, weighing 47 grams, is carefully crafted out of a 1.09 kg space stone. This extraordinary material shaped by the universe itself, features a unique Widmanstätten pattern, formed over millions of years of slow cooling in space, making each case truly one of a kind.

The dial is a celestial spectacle in itself: crafted from aventurine glass (goldfluss), it mimics the night sky, complete with zodiac constellations. The Eccentric Planetarium features hand-painted planetary orbits, while the meteorite dial ring, set between Mars and Jupiter, signifies the asteroid belt and contains real fragments of a martian nakhlite meteorite —a piece of another world encased within this exceptional timepiece.


A Timepiece Beyond Time
Encased in domed sapphire crystal, the 44mm meteorite case showcases the celestial ballet within. The sapphire crystal case-back reveals the movement’s intricate craftsmanship, while the dark blue hand-stitched leather strap and platinum folding clasp complete this cosmic masterpiece.

“The Grand Planetarium Eccentric Meteorite is more than a watch. It is a link between humanity and the cosmos, a way to wear the universe on your wrist,” says Pim Koeslag.

This timepiece is a tribute to time itself. From a star’s death to an asteroid’s journey, from its fall to Earth to its transformation into an exceptional watch—each second it measures is an echo of the vast cosmic history it carries.

An Exclusive, Limited Edition for Collectors
The Grand Planetarium Eccentric Meteorite is available in a strictly limited edition, with a maximum of 3 pieces, depending on the avaibility and quality of the rough meteorite material. So far, Christiaan van der Klaauw has been able to produce only 2 pieces from the available material, making this timepiece an exceptionally rare collector’s item. This extraordinary creation offers the unique opportunity to own a fragment of a star, forever marking the passage of time.

About Christiaan van der Klaauw
Christiaan van der Klaauw is one of the most prestigious watchmaking houses in the Netherlands, specializing in astronomical watches. Founded in 1974, the brand has distinguished itself by its ability to integrate astronomical complications innovatively and artistically into high-precision timepieces. The Grand Planetarium eccentric model is one of its most iconic Grande Complication, representing the quintessence of art and science.

View More
JUNE 29 2026    |    Novelties

Greubel Forsey Introduces the Balancier QM: A New Pinnacle of Haute Horlogerie

Independent manufacture Greubel Forsey has unveiled the Balancier QM ($GF09cm$), marking a historic milestone for the workshop by officially naming its highest, most uncompromising hand-finishing standard: Qualité Musée (Museum Quality). While this meticulous level of execution has been quietly embedded into every single timepiece crafted by the Atelier since its founding in 2004, the Balancier QM is the first model to formally carry the designation. Driven forward by a dedicated research wing within the brand’s proprietary EWT (Experimental Watch Technology) Laboratory, this standard mandates that every individual component, whether fully visible through the sapphire crystals or buried deep within the gear train, must hold up as a standalone work of art.

The mechanical architecture of the Balancier QM is a tour de force of in-house micro-engineering and innovation. Most notably, the timepiece features a specialized hairspring manufactured entirely in-house from the raw alloy stage up—a rarity in modern watchmaking accomplished via restored antique machinery. This is paired with an impressive $12.60\text{ mm}$ variable-inertia balance wheel and a cutting-edge bi-level escapement system that utilizes unique convex pallet-jewels, allowing light to softly diffuse through the rubies rather than abruptly reflecting off flat surfaces. Illustrating the immense labor required for the Qualité Musée standard, the steel balance wheel bridge alone requires seven distinct hand-finishing techniques, ranging from flawless mirror barrel polishing to extra-large $0.40\text{ mm}$ hand-polished bevels.

Visually, the timepiece presents an intricately layered, three-dimensional landscape neatly organized within a highly compact 39.60mm white gold case. The movement architecture encourages deep visual exploration; the escapement is nestled into the lowermost depths of the chassis, while the eye naturally ascends past a high-set small seconds sub-dial, flame-blued polished steel hands, and a raised chapter ring. Beneath this upper track, a power-reserve indicator slips mysteriously across a dedicated sector to track the watch's 72-hour chronometric power delivery, sustained by two fast-rotating, series-coupled mainspring barrels. True to Greubel Forsey’s signature underplayed luxury, the words "Qualité Musée" are entirely absent from the dial, hidden instead on a secret internal plate deep inside the movement.

Limited to just 33 exclusive timepieces worldwide, the Balancier QM represents a deliberate strategic pivot for Greubel Forsey toward smaller, more wearable case dimensions without sacrificing an ounce of technical complexity. The manufacture openly acknowledges that achieving this level of structural perfection across all 298 movement parts demands an extraordinary expenditure of time, which will intentionally reduce the company's overall production volume heading into 2027. Looking ahead, the Qualité Musée standard will serve as the foundation for a series of compact releases, including a highly anticipated movement under development at the EWT lab featuring a gear train crafted entirely from solid gold.

 

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4
View More
JUNE 04 2026    |    Novelties

C BY ROMAIN GAUTHIER TITANIUM EDITION BRACELET LUMEN DIAL: LIGHT AS A CORE DESIGN MATERIAL

Independent manufacture Romain Gauthier illuminates its modern horological vision with the unveiling of the C by Romain Gauthier Titanium Edition Bracelet Lumen dial (Ref. MON00585). For the very first time, the brand integrates a full Super-Luminova dial into its celebrated Freedom collection, using light itself as a core design material. Deliberately paired with the C by Romain Gauthier Titanium Edition Bracelet—available for the first time in a limited edition of just 28 pieces—this creation redefines nocturnal legibility with ergonomic, everyday titanium luxury.

By day, the timepiece displays a refined, crisp white aesthetic anchored by sharp Grade 5 titanium numerals, indices, and hands. When darkness falls, the entire watch face transforms into a brilliant blue glow, creating a striking contrast that ensures effortless readability in any lighting condition. The integrated Grade 5 titanium bracelet—meticulously finished with alternating satin-brushed and hand-polished facets—flows seamlessly from the 41mm x 9.55mm case (47.8mm lug-to-lug), providing lightweight comfort and an uninterrupted, architectural silhouette.

Beneath the luminous dial lies an uncompromising expression of high-end Swiss watchmaking. Visible through the sapphire display back, the in-house hand-wound calibre crafted in natural Grade 5 titanium showcases Romain Gauthier’s heritage from the Vallée de Joux through modern "stepped" finger bridges. Each bridge is meticulously decorated with an exclusive hand-engraved dimpled texture, standing out against a hand-frosted movement mainplate while delivering a robust 60-hour power reserve.

Technical precision remains central to the manufacture's DNA, highlighted by the inclusion of a clever stop-seconds mechanism driven by a snail cam—a signature innovation inspired by the acclaimed Logical One. Pulling the off-center crown halts the balance wheel, while pushing it back in triggers the snail cam to deliver a subtle physical impulse, ensuring the movement restarts instantly. Strictly limited to 28 pieces worldwide, the C by Romain Gauthier Titanium Edition Bracelet Lumen dial represents an extraordinary convergence of glowing nighttime drama and superlative independent watchmaking.

 

View Watch Gallery
Image 1






  
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.