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Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


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MARCH 26 2026    |    Watches and Wonders 2026

Born of Tradition: Moritz Grossmann Unveils the HAMATIC Silver-Plated by Friction Anniversary Edition

The year 2026 marks a historic milestone for the Moritz Grossmann manufactory in Glashütte, as it celebrates the 200th birthday of its visionary founder and namesake, born on March 27, 1826. A genius watchmaker, scientist, author, and initiator of the German Watchmaking School, Grossmann profoundly shaped the craft of horology and the fate of his hometown. Rather than merely imitating historical concepts, the modern manufactory honors his legacy by blending his cutting-edge philosophy with modern engineering. This dedication to technological perfection and exceptional aesthetics cements its place among the world's elite elite watchmakers.

To commemorate this bicentennial occasion, the brand has unveiled the HAMATIC Silver-Plated by Friction anniversary edition. This special timepiece introduces exclusive design details that pay tribute to the brand's origins, including an "1826" engraving on the balance cock and a vintage 1875 "M. GROSSMANN" logo on the dial. For the first time on a Hamatic model, clean Arabic numerals represent the hours, gracefully stepping in to replace the Roman numerals traditionally favored in previous iterations.

At the heart of the watch lies the exquisite manufactory calibre 106.0, which features a highly effective automatic winding system driven by a pendulum-style hammer weight. This "hammer automatic" mechanism masterfully reinterprets a historical concept with contemporary engineering, incorporating custom features like stop seconds for precise time setting and hand-finished decorations. The movement also proudly mirrors Grossmann’s original ingenuity through traditional hallmarks, such as a large balance wheel, raised screws, and fine handcrafted hands made of blue annealed steel.

The standout aesthetic achievement of this anniversary edition is its rare "silver-plated by friction" dial finish. This painstaking, entirely manual technique requires a master artisan to delicately brush the dial surface with specialized pastes and powders to achieve a fine-grained, velvet-like texture that softly diffuses light. Set in an elegant white gold case paired with a blue kudu leather strap, the HAMATIC Silver-Plated by Friction will be released on March 26, 2026, and is strictly limited to just 18 pieces worldwide.

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AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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MAY 07 2026    |    Novelties

Traditional Watchmaking Elevated: DANIEL ROTH Introduces the Extra Plat Platinum

In the refined sphere of independent watchmaking, DANIEL ROTH has introduced a sophisticated new expression of its Extra Plat collection, elevating the rarity of the line while retaining an understated and disciplined elegance. Rooted in the firm belief of its legendary founder that a thin dress watch represents the ultimate epitome of functional elegance, this model is meticulously designed from the ground up to balance modern sophistication with time-honored craft. Cloaked in 950 platinum—a noble metal long synonymous with rarity and traditional savoir-faire—the watch establishes a quiet yet unmistakable presence on the wrist that will immediately resonate with serious connoisseurs.

The defining silhouette of this timepiece remains the signature double-ellipse case, an iconic geometry originally created by master watchmaker Daniel Roth to beautifully frame complex horological mechanisms. To complement this distinctive shape, downward-sloping lugs have been elegantly integrated to ensure optimal wrist comfort while providing a handsome architectural contrast against the light-tan calfskin leather strap. The dial base is forged from solid white gold, displaying a mesmerizing pinstripe guilloché texture executed entirely by hand using a traditional rose engine. Each line is individually carved with masterful control over depth and spacing, beautifully bordered by a gold minute disc finished with a classic filet sauté edge and sharp black typography.

Beneath this stunning facade lies the core of the timepiece: the ultra-thin, hand-wound manufacture Calibre DR002, fully developed and assembled at La Fabrique du Temps Louis Vuitton under the expert guidance of master watchmakers Michel Navas and Enrico Barbasini. Tasked with striking the perfect balance between chronometric precision and a generous power reserve within a slim 3.1 mm structure, the watchmakers increased the movement's frequency to 4 Hz. To sustain this high frequency without sacrificing energy efficiency or structural stability, the calibre incorporates a specially refined balance wheel featuring a variable-inertia geometry and adjustable counterweights.

An open sapphire caseback reveals the true artistic discipline of the manufacture, where technical engineering and aesthetic restraint seamlessly converge. The movement's bridges are decorated with demanding hand-finishing details, most notably the internal angles which are rendered in a rare, rounded bercé form. Requiring at least twice the execution time of a standard flat bevel, this traditional decoration involves polishing a precise curved radius along the edges to create a brilliant, uniform profile. Shaped and hand-polished in-house using a traditional cabron tool, these components reinforce the brand's unwavering commitment to its guiding philosophy: "La Montre Objet d'Art".

 

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APRIL 01 2026    |    Novelties

Greubel Forsey Evolves Mechanical Architecture with the New Balancier 3 in Titanium

Following its global debut last night, Greubel Forsey is proud to unveil a new expression of the Balancier 3. Limited to just 22 timepieces, this latest edition continues the evolution of the movement first introduced in 2023, pushing the boundaries of hand-finishing by introducing a treatment never before executed at the Atelier: a frosted titanium bridge, hand-finished with a steel brush across its entire curved surface.

Housed in the signature 41.50mm Convexe titanium case, the Balancier 3 combines this innovative finishing with vibrant blue tones to create a three-dimensional landscape where high-performance chronometry meets unparalleled ergonomic design. The variable geometry of the case is engineered to follow the natural curvature of the wrist, while the multi-level openworked bridges provide a sense of visual lightness despite the movement's technical density.

Performance without compromise defines the heart of the Balancier 3, where technical density meets a striking sense of visual openness. This hand-wound movement is composed of 282 individual parts, featuring two series-coupled fast-rotating barrels that deliver a 72-hour chronometric power reserve. At its core, the in-house variable-inertia balance wheel measures 12.60mm in diameter and is meticulously fitted with six gold mean-time screws to ensure absolute precision.

The functional layout remains faithful to its original architectural concept, displaying hours and minutes on a suspended central bridge alongside a rotating small seconds disc. While the dial side offers a three-dimensional view of the mechanics, the movement side reveals a power-reserve indication integrated into the frosted titanium bridges. Every element, from the involute circle profile gearing to the olived-domed jewels, represents a singular vision of horological excellence and the "Art of Invention."

 

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APRIL 01 2025    |    Watches and Wonders 2025

Armin Strom Introduces The One Week Skeleton

The Armin Strom One Week Titanium Skeleton, an openworked masterpiece now fully skeletonized to reveal the intricate heart of its mechanics, combines striking design with precision engineering. Encased in lightweight titanium grade 5, it balances strength with comfort, providing a feeling of lightness that makes it easy to wear all week long.

The Armin Strom One Week Titanium Skeleton is a showcase of skeletonization, a technique that is rooted in Mr. Armin Strom’s philosophy and heritage. He sought to enhance depth and three-dimensionality while avoiding see-through to maintain elegance.

The 2023 One Week was already openworked by nature, but this version goes even further, removing more material to highlight the movement’s complexity. Few watches combine openworking and skeletonization at this level. The small seconds dial is skeletonized, revealing the power reserve level and the escapement wheel for a 3D mechanical animation. The mainplate and the barrels are also skeletonized enhancing aesthetics. Thanks to this skeletonization, the power reserve indicator is highlighted as well as the cone mechanism, reminiscent of ancient pocket watches. A major highlight is the case back, offering a mesmerizing view of the entire mechanism.

With a 7-day power reserve, this watch keeps time accurate for an entire week without needing winding. The hand-finished details reflect the level of craftsmanship behind its design. Limited to 100 pieces, the One Week Titanium Skeleton offers a refined, functional timepiece that blends robustness and comfort in a minimalist package.
 

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JUNE 25 2026    |    Novelties

Celestial Contrast: Armin Strom Dual Time GMT Resonance Aventurine

The "Midnight Purple" story continues at Armin Strom with a bold new chapter. This distinctive colour, deeply rooted in the history of the independent manufacture and inherited from founder Armin Strom himself, now extends beyond the dial and into the movement itself. Expressed through the newly released Orbit Midnight Purple, the signature midnight purple fumé dial remains at the centre of the composition, paired for the first time with a frosted midnight purple mainplate beneath to strengthen the visual connection between display and mechanics.

Powering the watch is the manufacture Calibre ASS20, developed and produced entirely in-house around the world's first on-demand date display on a ceramic bezel. This innovative mechanism rethinks the relationship between wearer and complication by displaying the date only when requested. Activated by a pusher at 10 o'clock, the date hand moves from its neutral position to indicate the current date on the bezel and advances automatically at midnight. A second press returns it discreetly to 12 o'clock, leaving the dial free from unnecessary information.

Beyond its avant-garde functionality, the timepiece focuses heavily on exceptional visual details. Hand-polished steel hands and applied hour markers are filled with Super-LumiNova®, complemented by signature numerals at 12 and 6 o’clock crafted from solid Super-LumiNova® blocks that create a striking visual presence after dark. Housed in a 43.4 mm stainless steel case framed by a black ceramic bezel, the timepiece is completed by a fully integrated stainless steel bracelet, delivering a cohesive fusion of modern sports-luxury and unique aesthetics.

Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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