The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

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Armin Strom presents a refined and visually striking evolution of its celebrated Dual Time GMT Resonance collection with the debut of the Dual Time GMT Resonance Rose Gold. Rendered for the first time in a 39 mm 18K rose‑gold case, the timepiece introduces a warm and elegant reinterpretation of the brand’s technically driven design language. Limited to 50 pieces worldwide, this edition pairs the Maison’s signature resonance innovation with a rich new aesthetic personality, blending contemporary elegance with mechanical sophistication.

A New Expression of Design & Craftsmanship
The new Rose Gold edition distinguishes itself through its interplay of warm tones and finely executed textures. The 18K rose‑gold case forms a glowing frame around the black‑gold grenage dial, a surface enriched by depth, contrast, and granular refinement. The dial’s twin layouts—each dedicated to one time zone—are clearly defined by black azurage chapter rings, ensuring intuitive reading while maintaining the balanced symmetry that defines the Resonance line. The rose‑gold‑coloured, faceted and polished hands, together with matching applied indexes, elevate the aesthetic with a luxurious brightness. At six o’clock on each sub‑dial, polished and blackened steel sun-and-moon day/night discs add functional clarity and a poetic visual touch. Completing the ensemble is a matte anthracite alligator strap accented with grey stitching and secured with a matching 18K rose‑gold pin buckle, creating a cohesive, modern, and refined profile.

The Science of Movement: Calibre ARF22
At the heart of the watch lies Armin Strom’s hand‑wound, in‑house Calibre ARF22, a movement defined by the brand’s patented resonance clutch system. This mechanism couples two independent balance wheels and allows them to synchronise through resonance, a natural physical phenomenon that enhances chronometric stability. What might otherwise remain a theoretical curiosity is transformed into a practical complication: each regulating organ governs its own time display, enabling two entirely independent time zones. Each dial also features a corresponding day/night indicator, making the watch particularly intuitive for world travellers. Operating at 3.5 Hz (25,200 vph) and offering a 42‑hour power reserve, the ARF22 movement brings a dynamic, kinetic quality to the dial, where the twin oscillators interact in real time. The aesthetic presentation of the movement reflects haute horlogerie values, with meticulous hand‑polished bevels, black‑polished steel components, circular graining, perlage, and Côtes de Genève on full display through sapphire crystals on both sides. In keeping with Armin Strom tradition, each watch is assembled twice, ensuring uncompromising mechanical integrity and flawless finishing.

The new Dual Time GMT Resonance Rose Gold is offered in a strictly limited edition of 50 pieces
 

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