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gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

JANUARY 19 2026    |    Novelties

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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Geneva Time Only

Gentissima Oursin 41 with Meteorite Dials

Technical Specifications

Movement
Calibre: Zenith Elite GG-005 automatic
Components: 158
Oscillating mass 18K yellow gold
Frequency: 4 Hz
Power Reserve: 50 hours
Exterior
Case: Grade 5 titanium, sandblasted, 234 white gold beads
Dimensions: 41 mm diameter × 9.84 mm height
Dial: Blue or Green meteorite
Hands: Solid gold, polished & rounded, Super-LumiNova (pink hue)
Crystal: Sapphire, curved exterior, octagonal inner facet
Indexes: White decalque (SLN)
Water Resistance: 50m
Strap: Rubber (Blue or Green), lug width 19–16mm

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MARCH 26 2026    |    Watches and Wonders 2026

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MAY 19 2026    |    Novelties

Mechanical Art Transversed: Moritz Grossmann Reveals the BACKPAGE Tremblage Anniversary Edition

The year 2026 marks a historic milestone for the Moritz Grossmann manufactory in Glashütte, celebrating the 200th birthday of its visionary founder and namesake, born on March 27, 1826. A genius watchmaker, scientist, author, and the initiator of the German Watchmaking School, Grossmann profoundly shaped the craft of horology and the fate of his hometown. Rather than merely duplicating historical concepts, the modern manufactory honors his legacy by blending his cutting-edge philosophy with modern engineering. This dedication to technological perfection and exceptional aesthetics cements its place among the world's elite elite watchmakers.

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JUNE 25 2026    |    Novelties

Extending the Spectrum: Armin Strom Unveils the New Orbit Midnight Purple

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Visible through the sapphire crystal and caseback, the movement highlights Armin Strom's dedication to transparent mechanics and haute horlogerie finishing. The purple mainplate creates a distinctive visual foundation, contrasting with rhodium-coated components and hand-finished finger bridges, while hand-polished bevels, perlage, and circular graining enrich every surface. To ensure both mechanical precision and finishing excellence, each watch is assembled twice. Limited to just 20 pieces worldwide, the Orbit Midnight Purple is one of the most recognisable and collectible expressions of the System 78 collection to date.

 

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AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

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