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gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

JANUARY 19 2026    |    Novelties

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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Geneva Time Only

Gentissima Oursin 41 with Meteorite Dials

Technical Specifications

Movement
Calibre: Zenith Elite GG-005 automatic
Components: 158
Oscillating mass 18K yellow gold
Frequency: 4 Hz
Power Reserve: 50 hours
Exterior
Case: Grade 5 titanium, sandblasted, 234 white gold beads
Dimensions: 41 mm diameter × 9.84 mm height
Dial: Blue or Green meteorite
Hands: Solid gold, polished & rounded, Super-LumiNova (pink hue)
Crystal: Sapphire, curved exterior, octagonal inner facet
Indexes: White decalque (SLN)
Water Resistance: 50m
Strap: Rubber (Blue or Green), lug width 19–16mm

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MARCH 02 2026    |    Novelties

Introducing the Armin Strom Mirrored Force Resonance Ruby

ARMIN STROM introduces a compelling new interpretation of its most emblematic complication with the debut of the Mirrored Force Resonance Ruby. This creation stands out through its extraordinary natural ruby dial, sourced and crafted by a local Swiss stone artisan. The brand selected only genuine ruby exhibiting depth of colour, fine inclusions, and naturally occurring variations—features that are not flaws but signatures of authenticity, shaped by geological processes over millions of years. As light moves across the dial, subtle tonal shifts appear, infusing the watch with a vibrant mineral presence that contrasts strikingly with the symmetry and modernity of the exposed mechanics.

Beyond its visual impact, this edition embodies ARMIN STROM’s belief that materials must carry meaning. While natural ruby asserts its aesthetic and symbolic presence on the dial, synthetic ruby jewels within the movement fulfil their longstanding horological role of reducing friction and ensuring long-term precision. It is a thoughtful dialogue between nature and engineering, where raw mineral beauty coexists with technical necessity.

At the core of the watch lies the hand-finished Calibre ARF21, a manufacture movement entirely designed and produced in-house. Its defining feature is the brand’s patented Resonance Clutch Spring, which connects two independent regulating systems, enabling the balance wheels to oscillate in harmonic resonance. This phenomenon enhances chronometric stability and is visually showcased by a pusher at 2 o’clock that resets both seconds hands simultaneously—a dramatic demonstration of mechanical synchronicity in action. Operating at 3.5 Hz (25,200 vph) and offering a 48-hour power reserve, the movement transforms a centuries-old scientific principle into contemporary watchmaking mastery.

Craftsmanship remains central to ARMIN STROM’s ethos. The bridges feature hand-polished bevels, black-polished screws, perlage, and circular graining, with Geneva stripes enriching the reverse side. As with every ARMIN STROM timepiece, each watch is assembled twice, ensuring absolute performance and finishing quality. This meticulous approach, combined with the vibrant ruby dial, creates a visually dynamic composition—a living interplay between stone, metal, and motion.

Encased in a 43 mm stainless steel case and fitted with a grey Alcantara strap featuring white stitching, the Mirrored Force Resonance Ruby delivers both presence and refinement. It is not merely a new dial variation, but an artistic expression grounded in horological integrity—an encounter between natural geology and mechanical resonance, distilled into a timepiece of exceptional character.

 

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AUGUST 13 2025    |    Novelties

The Golden Era Begins: Mirrored Force Resonance in Rose Gold

Armin Strom proudly unveils a new expression of its horological mastery with the launch of the Mirrored Force Resonance in 18K Rose Gold. This limited edition marks a significant milestone for the brand’s most iconic timepiece, blending technical innovation with timeless elegance.

A First in Rose Gold

For the first time, Armin Strom’s signature case is crafted from 18K rose gold, offering a warm and luxurious aesthetic. The 43 mm case features alternating brushed and polished finishes, enhancing its sculptural presence. Beneath the sapphire crystal, a bold black off-centre dial showcases a handcrafted sunray guilloché pattern, created using a traditional rose engine lathe. A chapter ring with circular finishing adds depth and texture, while a dark grey Alcantara strap completes the refined look.

Resonance Engineered for Performance

At the heart of this timepiece lies the Caliber ARF21, a manually wound movement that exemplifies Armin Strom’s pioneering work in resonance watchmaking. The patented Resonance Clutch Spring synchronizes two independent balance wheels, enhancing precision and chronometric stability. A pusher at 2 o’clock resets the twin seconds counters, offering a visual demonstration of the resonance mechanism’s accuracy.

Craftsmanship Without Compromise

Every surface of the movement is meticulously hand-finished, visible through sapphire crystals on both sides of the case. Techniques such as hand-beveling, black polishing, perlage, and circular graining highlight Armin Strom’s commitment to haute horology. Each watch is assembled twice to ensure mechanical integrity and flawless finishing.

Limited Edition of 15 Pieces

This exclusive release is limited to just 15 pieces, each priced at CHF 88,000. It represents a rare opportunity to own a timepiece that embodies both technical brilliance and artisanal beauty.
A Statement from Claude Greisler

“The introduction of an 18-karat rose gold case marks a significant milestone for the Mirrored Force Resonance series. This choice of material not only enhances the aesthetic appeal but also underscores our commitment to offering a diverse range of options to our clientele,” said Claude Greisler, Co-Founder and Master Watchmaker at Armin Strom.

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MAY 07 2026    |    Novelties

Traditional Watchmaking Elevated: DANIEL ROTH Introduces the Extra Plat Platinum

In the refined sphere of independent watchmaking, DANIEL ROTH has introduced a sophisticated new expression of its Extra Plat collection, elevating the rarity of the line while retaining an understated and disciplined elegance. Rooted in the firm belief of its legendary founder that a thin dress watch represents the ultimate epitome of functional elegance, this model is meticulously designed from the ground up to balance modern sophistication with time-honored craft. Cloaked in 950 platinum—a noble metal long synonymous with rarity and traditional savoir-faire—the watch establishes a quiet yet unmistakable presence on the wrist that will immediately resonate with serious connoisseurs.

The defining silhouette of this timepiece remains the signature double-ellipse case, an iconic geometry originally created by master watchmaker Daniel Roth to beautifully frame complex horological mechanisms. To complement this distinctive shape, downward-sloping lugs have been elegantly integrated to ensure optimal wrist comfort while providing a handsome architectural contrast against the light-tan calfskin leather strap. The dial base is forged from solid white gold, displaying a mesmerizing pinstripe guilloché texture executed entirely by hand using a traditional rose engine. Each line is individually carved with masterful control over depth and spacing, beautifully bordered by a gold minute disc finished with a classic filet sauté edge and sharp black typography.

Beneath this stunning facade lies the core of the timepiece: the ultra-thin, hand-wound manufacture Calibre DR002, fully developed and assembled at La Fabrique du Temps Louis Vuitton under the expert guidance of master watchmakers Michel Navas and Enrico Barbasini. Tasked with striking the perfect balance between chronometric precision and a generous power reserve within a slim 3.1 mm structure, the watchmakers increased the movement's frequency to 4 Hz. To sustain this high frequency without sacrificing energy efficiency or structural stability, the calibre incorporates a specially refined balance wheel featuring a variable-inertia geometry and adjustable counterweights.

An open sapphire caseback reveals the true artistic discipline of the manufacture, where technical engineering and aesthetic restraint seamlessly converge. The movement's bridges are decorated with demanding hand-finishing details, most notably the internal angles which are rendered in a rare, rounded bercé form. Requiring at least twice the execution time of a standard flat bevel, this traditional decoration involves polishing a precise curved radius along the edges to create a brilliant, uniform profile. Shaped and hand-polished in-house using a traditional cabron tool, these components reinforce the brand's unwavering commitment to its guiding philosophy: "La Montre Objet d'Art".

 

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