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Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

JUNE 25 2025    |    Novelties

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Blue

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: glacial blue PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Grey-toned off-centre sapphire dial with subdial
Case Material: stainless steel
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: blue nubuck leather
Stitching: ice blue
Buckle: stainless steel folding clasp
Reference ST24-GEF.BLU
Limited Edition 25 pieces per year

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MARCH 25 2026    |    Novelties

SÄNTIS BY STREHLER - The world on your wrist

Three years ago, independent watchmaker Andreas Strehler launched his new brand, Strehler, to present his philosophy and craftsmanship in a more accessible form. The first model, Sirna, was designed as an essential time‑only watch that distilled his precision, expertise, and uncompromising finishing. The second model, Säntis, takes the brand naturally into the realm of complications. Like Sirna, which was named after the town Sirnach, Säntis draws its name from the mountain near Strehler’s workshop, the highest peak of the Appenzell Alps.

World Time Concept & Crown Operation
Responding to a collector’s request and inspired by his earlier Sauterelle Heure Mondiale, Strehler created a world time watch that remains elegant, intuitive, and deeply personal. Säntis uses a Cottier‑style world time display operated entirely by a single three‑position crown—preserving design purity and simplicity. The 40 mm medical‑grade stainless‑steel case blends refinement with ergonomics and stays below 10 mm thick even with the added mechanism.

Titanium Dial & Time Zone Display
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Colour Options, Hands & Movement
The titanium dial features a sculptural three‑dimensional texture, individually machined, engraved, and hand‑polished. Its pattern is adapted from a design created with Eric Giroud for Sirna. Surrounding it, the 24‑hour ring marks day and night and rotates once per day, aligning with a fixed city ring listing 24 time zones. Central European Time is indicated by “Strehler” rather than a city, and DST‑observing cities are marked with a sun symbol. Both the city disc and 24‑hour disc use luminous printing, with additional luminous dots along the minute track.

Strap, Presentation & Limited Production
The Säntis comes with a subtly grained brown calfskin strap with contrasting off‑white stitching, and other colours are available upon request. Its steel pin buckle is crafted in‑house, echoing the case’s lines. The watch is delivered in a beechwood box with a cognac leather travel pouch. While not limited, production is naturally restricted due to the fully in‑house manufacturing of cases, dials, hands, and movements, resulting in only 30–50 watches per year shared between Sirna and Säntis.

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JANUARY 19 2026    |    Novelties

gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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AUGUST 19 2025    |    Novelties

Timeless Precision: Greubel Forsey’s QP Balancier Redefines the Perpetual Calendar

Greubel Forsey proudly unveils the QP Balancier, a revolutionary interpretation of the perpetual calendar that merges intuitive functionality with uncompromising chronometric performance. Limited to just 22 pieces in white gold, this timepiece represents a new pinnacle in haute horlogerie.

At the heart of the QP Balancier lies Greubel Forsey’s patented Mechanical Computer, a 25-part mechanical brain that “understands” the rules of the Gregorian calendar. This innovation allows the watch to adjust instantly in either direction, restart flawlessly after months unwound, and remain programmed until February 28, 2100—all without the need for pushers or complex crown positions.

The QP Balancier integrates 12 indications—including hours, minutes, seconds, power reserve, day, date, month, leap year, day/night, 24-hour display, calendar year, and a patented function selector—into a single crown interface. This makes it the most user-friendly perpetual calendar ever created, eliminating the need for manuals or reset tools.

Aesthetically, the watch is a study in purity and harmony. Its multi-level gold dial presents calendar information in a clear, linear format, flanked by leap year and day/night indicators. The tactile feedback during quick-correction mode offers a unique sensory connection between wearer and mechanism.

Housed in a 45.1 mm white gold case, the QP Balancier features Greubel Forsey’s signature 30° inclined balance wheel, a high-mass, variable-inertia system with gold mean-time screws. The movement comprises 612 hand-finished components, including twin fast-rotating barrels that deliver a 72-hour chronometric power reserve.

With the QP Balancier, Greubel Forsey has not only redefined the perpetual calendar—it has perfected it.
 

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MARCH 02 2026    |    Novelties

Introducing the Armin Strom Mirrored Force Resonance Ruby

ARMIN STROM introduces a compelling new interpretation of its most emblematic complication with the debut of the Mirrored Force Resonance Ruby. This creation stands out through its extraordinary natural ruby dial, sourced and crafted by a local Swiss stone artisan. The brand selected only genuine ruby exhibiting depth of colour, fine inclusions, and naturally occurring variations—features that are not flaws but signatures of authenticity, shaped by geological processes over millions of years. As light moves across the dial, subtle tonal shifts appear, infusing the watch with a vibrant mineral presence that contrasts strikingly with the symmetry and modernity of the exposed mechanics.

Beyond its visual impact, this edition embodies ARMIN STROM’s belief that materials must carry meaning. While natural ruby asserts its aesthetic and symbolic presence on the dial, synthetic ruby jewels within the movement fulfil their longstanding horological role of reducing friction and ensuring long-term precision. It is a thoughtful dialogue between nature and engineering, where raw mineral beauty coexists with technical necessity.

At the core of the watch lies the hand-finished Calibre ARF21, a manufacture movement entirely designed and produced in-house. Its defining feature is the brand’s patented Resonance Clutch Spring, which connects two independent regulating systems, enabling the balance wheels to oscillate in harmonic resonance. This phenomenon enhances chronometric stability and is visually showcased by a pusher at 2 o’clock that resets both seconds hands simultaneously—a dramatic demonstration of mechanical synchronicity in action. Operating at 3.5 Hz (25,200 vph) and offering a 48-hour power reserve, the movement transforms a centuries-old scientific principle into contemporary watchmaking mastery.

Craftsmanship remains central to ARMIN STROM’s ethos. The bridges feature hand-polished bevels, black-polished screws, perlage, and circular graining, with Geneva stripes enriching the reverse side. As with every ARMIN STROM timepiece, each watch is assembled twice, ensuring absolute performance and finishing quality. This meticulous approach, combined with the vibrant ruby dial, creates a visually dynamic composition—a living interplay between stone, metal, and motion.

Encased in a 43 mm stainless steel case and fitted with a grey Alcantara strap featuring white stitching, the Mirrored Force Resonance Ruby delivers both presence and refinement. It is not merely a new dial variation, but an artistic expression grounded in horological integrity—an encounter between natural geology and mechanical resonance, distilled into a timepiece of exceptional character.

 

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APRIL 09 2025    |    Novelties

Moritz Grossmann Unveils Exclusive ART EDITION Max Frintrop Collection

Moritz Grossmann, renowned for its exquisite craftsmanship and precision in watchmaking, proudly announces the launch of the ART EDITION Max Frintrop. This exclusive collection features sixteen unique timepieces, each showcasing a dial crafted from the top layers of renowned German painter Max Frintrop’s studio floor.

A Fusion of Art and Horology
The ART EDITION Max Frintrop marks the first collaboration between Moritz Grossmann and a contemporary artist. Each dial in this collection captures years of artistic expression, resulting in a mesmerizing display of abstract beauty. The intricate layers of paint, preserved from Frintrop’s studio floor, create a unique and captivating design for each watch.

Craftsmanship and Innovation
At the heart of each timepiece is the calibre 100.1 movement, a testament to Moritz Grossmann’s commitment to quality and precision. Components made from untreated German silver, a hand-engraved 2/3 plate, and the distinctive Grossmann balance are just a few of the features that highlight the exceptional craftsmanship of these watches.

Exclusive Design and Limited Availability
Each watch is engraved with “Unique Piece” on the case back and is available in rose gold or stainless-steel cases. Complemented by different-colored Kudu leather straps, these timepieces are as stylish as they are unique. Max Frintrop’s signature is discreetly engraved on the glass back, adding a personal touch to each piece.

A Philosophical Exploration of Time
This collaboration explores the concept of time through both art and watchmaking. Christine Hutter, CEO of Moritz Grossmann, explains, “The heart of a watch is the balance. It can be seen as philosophical proof that a watch is not just a timepiece, but also a constant reminder that our understanding of time is both fleeting and infinite.”

 

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JULY 04 2025    |    Novelties

Moritz Grossmann GMT Guilloche Limited Edition Dual Time Zone Watch with Hand-Guilloché Dial

The Moritz Grossmann GMT Guilloche is a celebration of global exploration and fine German watchmaking. Inspired by the colors of nature and the rhythm of travel, this dual time zone watch is available in two striking dial variants: matte green, evoking serene meadows and hidden coves, and vibrant orange, reminiscent of the glow of a setting sun.

Dual Time Functionality

Designed for the modern traveler, the GMT Guilloche features a 24-hour time zone ring encircling the dial. A distinctive arrow-shaped hand tracks a second time zone, offering intuitive day-night orientation. Local time is displayed via central hour and minute hands, with a small seconds subdial at 6 o’clock. A dedicated crown at 10 o’clock allows seamless adjustment of the second time zone without affecting the main time.

Masterful Craftsmanship

Each dial is hand-engraved using the traditional guilloché technique, creating intricate geometric patterns that shimmer with light. The green dial is paired with blued steel hands, while the orange dial features polished steel hands—both handcrafted in Glashütte.

Engineered for Precision

Inside the watch beats the calibre 100.8, a manually wound movement crafted in-house and regulated in five positions. It features 253 components, 26 jewels, and signature Grossmann innovations including the 2/3 plate with raised gold chatons, cantilevered balance cock with micrometer screw, and a separately removable winding mechanism. The second time zone mechanism is seamlessly integrated on the dial side, ensuring precision and harmony.

Limited Edition

Encased in stainless steel and fitted with a hand-stitched black alligator leather strap, each GMT Guilloche model is strictly limited to 8 pieces worldwide, making it a rare collector’s item.

Discover the Art of Glashütte

Moritz Grossmann continues to honor its founder’s legacy by blending traditional craftsmanship with modern innovation. The GMT Guilloche is a wearable work of art—an invitation to wear the world on your wrist.

 

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