Greubel Forsey Announces Leadership Transition

APRIL 29 2024 | Brand News

It is with great pleasure that we inform you of a leadership transition at our partner Greubel Forsey. After four outstanding years as CEO, Antonio Calce will be passing the torch to his close colleague Michel Nydegger to assume the CEO position on August 5, 2024. We extend our sincere gratitude to Antonio Calce for his exemplary leadership, dedication, and contributions during his tenure, which have greatly furthered Greubel Forsey's success both financially and in organizational development.

Michel Nydegger is a long-standing member of Greubel Forsey's Atelier who has acquired invaluable experience in his various roles since 2016. Over the past four years, he has superbly led Marketing & Communication under Antonio Calce's direction. His appointment as CEO reflects his deep understanding of Greubel Forsey's vision and strategic goals.

Antonio Calce will take on the role of Vice President and ensure a seamless transition. Meanwhile, Greubel Forsey will remain independently owned under the continued leadership of Robert Greubel, Stephen Forsey, and Antonio Calce.

As a valued partner of Greubel Forsey, we appreciate your loyal support and look forward to continuing our partnership under Michel Nydegger's new stewardship. This leadership transition will assure Greubel Forsey's position at the forefront of fine watchmaking for many years to come.

OCTOBER 16 2024 | Novelties

Instrument de Vitesse, Indianapolis and Silverstone editions_Every second counts

Matt and refined with vintage style: Instrument de Vitesse presents the purest expression of a chronograph, with no sub-counters. The collection sets the tone with its Indianapolis blue and Silverstone grey dials. Its finely printed tachymeter scale is dedicated to speed and is as functional as a dashboard instrument.

Things are not always what they seem. At first glance, Instrument de Vitesse could be a highly refined three-hand watch. Only its discreet tachymeter scale, printed on the edge of the dial, and its name point us in the right direction: this is a chronograph designed for short bursts, an instrument for measuring average speed over a maximum period of 60 seconds. The purpose of the button on the crown thus becomes clear: a single push-piece that triggers the slender direct-drive central seconds hand.

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MAY 15 2024 | Brand News

Fully-integrated manufacture brand Armin Strom celebrates 15 years and heads into the future

Armin Strom co-founders Serge Michel and Claude Greisler look back on 15 years of achievements including 17 exclusive movements, patents, unique designs and 97% in-house production depth. 15 years ago, Armin Strom transformed from a one-man show to a fully integrated manufacture brand when entrepreneur Serge Michel and master watchmaker Claude Greisler took over the reins.

Since 2009, the two childhood friends have been dedicating their lives to the science of movement, building up an independent manufacture with a team of 38, including 22 skilled watchmakers able to turn raw steel bars into hundreds of complex, interconnected watch components. So far, this has resulted in 17 brand-unique different calibres with a signature open-worked design divided among the brand’s three main pillars: System 78, Resonance and Masterpiece.

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JUNE 13 2024 | Novelties

Perpetual Moon 38 Night Tide - Diamonds making waves

Waxing, gibbous, blue: the power of the moon imposes itself on the Earth and even more so, on the seas. Perpetual Moon 38 Night Tide celebrates the fluctuating pull of this celestial body on the water. A large moon disc appears over vast waves. Made of mother-of-pearl and ruthenium, they rise one after the other in a cascade of soft curves. This scene, illuminated by diamonds, celebrates the femininity, elegance and evocative power of Arnold & Son’s watchmaking.

Powerful and plentiful, the waves of Perpetual Moon 38 Night Tide herald heavy seas. In the blue of the night, the tide is at its highest, and so are the rollers. The moon, capricious and triumphant, imposes its will. The gradations of the water are topped with a sparkling foam. Beneath the peaceful light of Selene, the ocean rages on.

Arnold & Son interprets this powerfully symbolic scene through mechanisms and minerals. The astronomical moon complication of Perpetual Moon 38 Night Tide is adorned in mother-of-pearl and ruthenium: a delicate, evocative composition that fully expresses the dial-makers’ expertise. The mother-of-pearl marquetry, ruthenium crystal inlays and abundance of diamonds symbolise the painstaking care lavished on the women's collections of Switzerland’s most English brand.

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SEPTEMBER 19 2025 | Novelties

Armin Strom Unveils the Tribute 1 Green: A Celebration of Nature’s Elegance

Armin Strom introduces the Tribute 1 Green, a refined dress watch that pays homage to the timeless beauty of nature. Limited to just 50 pieces, this new release brings forest-inspired tones to the brand’s most elegant collection, combining artisanal craftsmanship with modern mechanical innovation.

A Forest-Inspired Masterpiece

The Tribute 1 Green features a striking off-centre dial in forest green, adorned with a hand-engraved grain d’orge guilloché pattern and crisp white Roman numerals. A frosted subdial adds depth and texture, while the green Alcantara leather strap with off-white stitching completes the composition with understated sophistication. The openworked motor barrel, secured by a polished finger bridge in stainless steel, echoes the case design and showcases Armin Strom’s signature fusion of symmetry and mechanical artistry. The 38 mm stainless steel case, with anti-reflective sapphire crystals front and back, ensures optimal clarity and elegance.

Exceptional Performance

At the heart of the Tribute 1 Green is the manual-winding Manufacture Caliber AMW21, offering an impressive 100-hour power reserve. This is made possible by the brand’s patented equal force barrel, designed for efficiency and compactness. Operating at 25,200 vibrations per hour (3.5 Hz), the movement reflects Armin Strom’s technical mastery, with 97% of components produced in-house.

Haute Horlogerie, Hand-Finished

Every Tribute 1 Green is a testament to traditional watchmaking. The case features brushed and polished surfaces, finished entirely by hand. Inside, the movement is decorated with Geneva stripes, circular graining, and a mirror-polished finger bridge, all executed by Armin Strom’s skilled artisans.

True to the brand’s commitment to excellence, each watch is assembled twice—once for mechanical precision and again after decoration—to ensure the highest standards of performance and aesthetics.

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JUNE 18 2025 | Novelties

Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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JANUARY 08 2025 | Novelties

Perpetual Moon 41.5 Red Gold “Year of the Snake” - A charming snake

According to the traditional Chinese calendar, 2025 is the Year of the Wooden Snake and will be ruled by the words perspicacity, intelligence and prudence. In its honour, Arnold & Son is creating Perpetual Moon 41.5 “Year of the Snake”: a series of eight timepieces in red gold. Combining a manufacture calibre with a large astronomical moon – one of its specialities – with an aventurine glass dial base – one of its signatures – and a wealth of delicately worked artistic crafts – one of its recurring themes – Arnold & Son presents a masterful interpretation of the Year of the Snake.

The Year of the Wooden Snake starts on 29 January 2025. Under this element, the reptile foretells transformation and a need for self-improvement, combined with energy and introspection. It is a year of negotiations, shrouded in mystery and secrecy. Arnold & Son is celebrating the Chinese zodiac calendar with Perpetual Moon 41.5 “Year of the Snake”.

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FEBRUARY 24 2026 | Novelties

Chronoswiss Reimagines a Modern Classic with the New Lunar Chronograph Aurora

Chronoswiss introduces the Lunar Chronograph Aurora, a contemporary evolution of one of the brand’s most enduring icons. Since its debut in 1999, the Lunar Chronograph has symbolized Chronoswiss’s ability to blend classical Swiss watchmaking with an independent, expressive spirit. The new Aurora edition carries this legacy forward through a captivating reinterpretation rooted in light, color, and mechanical harmony.

At the heart of the transformation is its fully CVD‑coated dial, which shifts fluidly from deep green to vivid blue as light moves across its surface. Inspired by the ethereal glow of the aurora borealis, this chromatic effect gives the watch a quietly dramatic presence, making every glance feel like a changing atmospheric phenomenon. Balanced chronograph counters, a central analog date, and a poetic moon phase at 3 o’clock come together to form a composition that remains faithful to the model’s architectural heritage while embracing a distinctly modern personality.

The polished stainless‑steel case retains iconic design elements that have defined Chronoswiss for decades, including the onion crown and screwed lugs—details that reinforce the watch’s lineage and mechanical authenticity. Paired with a contemporary grey nubuck leather strap, the Lunar Chronograph Aurora combines classical provenance with renewed visual energy, offering collectors a sophisticated yet forward‑looking chronograph that bridges past and present with effortless elegance.

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