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GREUBEL FORSEY UNVEILS HAND MADE 2: THE ULTIMATE EXPRESSION OF TRUE HAND WATCHMAKING

JANUARY 21 2025    |    Novelties

Hand Made 2 embodies the ultimate pursuit of hand watchmaking. Every component, whether visible or hidden, is created, finished, and assembled by hand with unprecedented rigor. Over 5,000 hours are required to complete the 270 components of this four handed 40.9mm timepiece, 96% of which are entirely handmade. Only two to three such timepieces can be crafted each year, our commitment to the highest level of craftsmanship.

 

In a highly mechanised industry where the concept of "hand made" is often opaque, Greubel Forsey stands out with a transparent and very strict definition, showcasing exactly what "hand made" truly means to reach its standards.

WHAT HAND MADE MEANS TO GREUBEL FORSEY
For Greubel Forsey, "hand made" entails:

  1. All components, except five – sapphire crystals, case gaskets, spring bars, mainspring, and most jewels – are crafted by hand using traditional tools such as a precision lathe, a jig-borer, or a pantograph. A major milestone of the Hand Made 2 is the creation of a handcrafted conical jewel for the power reserve indicator, advancing handcraftsmanship even further.
  2. Each component is manually machined with tolerances of just a few microns, achieving a precision comparable to modern CNC machines.
  3. Every component, whether visible or hidden, is meticulously finished by hand.
  4. Each timepiece is assembled entirely by hand by a single watchmaker.

 

HAND MADE 2: PUSHING THE LIMITS
Distinctly Greubel Forsey yet revolutionary, Hand Made 2 pushes technical and aesthetic boundaries. Its large conical jewel symbolises this pursuit. In its workshop, Greubel Forsey preserves rare skills, develops unique expertise, and passes it on to future generations with an inexhaustible passion for innovation.

 

MASTERING THE BALANCE SPRING
Since 2012, Greubel Forsey has been rediscov¬ering traditional techniques for crafting balance springs, a key component for timekeeping pre¬cision. Each spring is made from a carefully selected alloy for its unique properties and individually adjusted by an expert watchmaker. This complex process, including coiling, cutting, and manually adjusting terminal curves, ensures perfect synchronisation with the balance wheel.

 

TIMELESS AESTHETICS AND EXCEPTIONAL RARITY
Hand Made 2 combines 18th-century elegance with Greubel Forsey’s signature modern innovation. The barrel and balance bridges create remarkable harmony, each enhanced by five artisanal finishes: frosted, black-polished, straight-grained, polished flanks and bevels, and the polished chamfers ac¬cented by olive-domed jewels set in gold chatons.

The hand-frosted German silver contrasts beautifully with the Grand Feu enamel dials for the hours, small seconds, and power reserve. Blued steel hands, deep red rubies, golden reflections of wheels and barrels, and the bright edges of polished steel bridges bring a vibrant chromatic depth to every component. Beneath a thin bezel, the architectural movement opens up to the ob¬server, offering a unique perspective throughout the timepiece. The case back extends this harmony, revealing a perfectly coherent mechanism where every detail reflects extraordinary handcrafts¬manship. The Hand Made 2 is not merely a watch; it is an invitation to admire excellence through a mechanical work of art.

 

EXCEPTIONAL RARITY
Each year, Greubel Forsey’s Hand Made workshop can complete only two to three Hand Made 2 time¬pieces, making it one of the rarest and most ex¬clusive creations from the Greubel Forsey Atelier.

 


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JUNE 25 2025    |    Novelties

Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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OCTOBER 16 2025    |    Novelties

Moritz Grossmann Unveils TOURBILLON Titanium and TOURBILLON Tremblage: Tradition Meets Modernity

The tourbillon has long been regarded as one of the most fascinating complications in the history of watchmaking. Moritz Grossmann now reinterprets this horological icon with two extraordinary creations: TOURBILLON Titanium and TOURBILLON Tremblage. These timepieces embody the manufactory’s philosophy of blending traditional craftsmanship with contemporary aesthetics.

The TOURBILLON Titanium combines the technical sophistication of a flying three-minute tourbillon with the modern appeal of a titanium case. Its solid silver dial, adorned with a fine grain d’orge guilloche pattern, reflects the artistry of hand-guided engraving techniques. The result is a watch that is both lightweight and visually striking, offering a perfect balance of durability and elegance.

The TOURBILLON Tremblage, on the other hand, celebrates the beauty of historical handcraft. Its warm rose-toned dial is meticulously engraved using the traditional tremblage technique, creating a unique matte texture that softens light and enhances depth. Paired with a white gold case, this model exudes timeless sophistication while showcasing the manufactory’s dedication to artisanal excellence.

Both models are powered by the hand-wound calibre 103.0, featuring a flying three-minute tourbillon and patented innovations for precision timekeeping. Every component is finished by hand, from the engraved plates to the polished screws set in gold chatons, reflecting the highest standards of Glashütte watchmaking. These creations are more than timepieces—they are works of art that unite heritage and modernity in perfect harmony.

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JUNE 18 2025    |    Novelties

Armin Strom Unveils the Gravity Equal Force Ultimate Sapphire Rose Gold — A Masterpiece of Mechanics and Elegance

Independent Swiss watchmaker Armin Strom proudly presents the Gravity Equal Force Ultimate Sapphire Rose Gold, a timepiece that exemplifies the brand’s commitment to horological innovation, artisanal craftsmanship, and visual harmony.

Encased in 18K rose gold, this limited-edition watch features a sculptural movement architecture that plays with tone and texture. A brown guilloché mainplate, rose gold-colored bridges, and a floating off-centre sapphire dial create a refined and coherent composition. The watch is paired with a matte brown nubuck leather strap, adding an earthy elegance to the overall aesthetic.

At the heart of the timepiece is the Caliber ASB19, Armin Strom’s groundbreaking automatic movement. It incorporates a patented stop-work declutch mechanism and Geneva cross within the barrel, ensuring consistent torque delivery throughout its 72-hour power reserve. A micro-rotor enables efficient winding while preserving the symmetry and visibility of the movement — a hallmark of Armin Strom’s design philosophy.

Every component, visible or hidden, is hand-finished to haute horology standards. Techniques such as beveling, straight-graining, perlage, Geneva stripes, and black-polished screws are applied with precision and care. The mainplate features a “grain d’orge” guilloché pattern, crafted by master artisan Kari Voutilainen using a traditional hand-operated machine.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. It is a testament to Armin Strom’s philosophy: Mechanics First. Always.

This exceptional timepiece is limited to just 25 pieces per year, making it a rare and radiant statement in the world of independent watchmaking. Priced at CHF 39,400, it is a testament to Armin Strom’s philosophy: Mechanics First. Always.

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JUNE 24 2025    |    Novelties

Arnold & Son Perpetual Moon 41.5 Red Gold – Cliff Grey Edition

Arnold & Son unveils the Perpetual Moon 41.5 Cliff Grey Edition, a poetic tribute to the cliffs of Cornwall and the legacy of John Arnold, the renowned marine chronometer-maker. This limited edition of 28 pieces in 18-carat red gold reflects the brand’s deep connection to celestial navigation and English heritage.

The dial is adorned with the exclusive Stellar Rays motif, a textured pattern that plays with light through layered transparent lacquer. Its Cliff Grey tone evokes the misty British coastline, while the moon phase display—among the largest in watchmaking—glows in mother-of-pearl enhanced with Super-LumiNova. Set against a midnight-blue sky, the moon is surrounded by hand-painted constellations, Ursa Major and Cassiopeia, symbols of guidance and exploration.

The case, measuring 41.5 mm in diameter, is sculpted with refined lugs and a slim bezel that opens up the dial to its full celestial display. On the reverse, a secondary moon-phase indicator allows for precise adjustment of the moon’s age.

Inside, the manually wound A&S1512 calibre offers a 90-hour power reserve and tracks lunar cycles with remarkable precision. So accurate is its mechanism that it would take 122 years of continuous operation to accumulate a single day’s deviation from the actual lunar cycle.

Crafted entirely in-house in La Chaux-de-Fonds, the movement is finished with Geneva stripes, blued screws, and circular graining. The watch is completed with a warm grey alligator leather strap and a matching red gold pin buckle.

The Cliff Grey Edition is a refined expression of Arnold & Son’s dedication to craftsmanship, astronomy, and timeless design.

 

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JUNE 16 2025    |    Novelties

Traditional craftsmanship with modern appeal - Moritz Grossmann TREMBLAGE Green

Moritz Grossmann proudly unveils the TREMBLAGE Green, a limited edition timepiece that redefines elegance through heritage craftsmanship and a bold new aesthetic. Available in rose gold and white gold, with only 8 pieces of each, this extraordinary watch is a tribute to the art of traditional engraving and the timeless beauty of horological design.

At the heart of the TREMBLAGE Green lies a dial crafted from German silver, meticulously hand-engraved using the rare tremblage technique. This centuries-old method creates a fine, matte texture that diffuses light with a soft, meditative glow. The dial is finished in a deep, complex green—symbolizing renewal, harmony, and depth—making it a standout piece that remains understated and refined.

Encased in a 41 mm case of 750/000 rose or white gold, the watch is powered by the in-house calibre 100.1, a hand-wound movement visible through a sapphire crystal case back. Every component is hand-finished, from the Glashütte ribbing and polished bevels to the engraved balance cock. The watch features hours, minutes, and a small seconds display with a stop-second function, all operated via a gold crown and lateral pusher.

Completing the look is a hand-stitched dark brown alligator leather strap, offering both comfort and sophistication. The TREMBLAGE Green is not just a timepiece—it is a celebration of “Schönstes deutsches Handwerk” (the finest German craftsmanship), brought to life with modern sensibility and timeless appeal.

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