Shopping Cart

Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


Related Articles

APRIL 10 2026    |    Watches and Wonders 2026

Chronoswiss Unveils the Neo Digiteur Chronos: Time Carved in Solid Gold

Chronoswiss is proud to announce the launch of the Neo Digiteur Chronos, an extraordinary evolution of one of the brand’s most unconventional creations. Inspired by the original handless Digiteur introduced in the early 2000s by founder Gerd-Rüdiger Lang, this edition transforms a radical mechanical rebellion into a sculpted gold masterpiece. Housed in a tailored 48mm x 30mm rectangular case made from solid 5N gold (65g) and completely hand-engraved at the Atelier Lucerne, the watch depicts Chronos—the ancient Greek god of time—holding a mythological hourglass.

Rather than utilizing a traditional dial, the watch seamlessly integrates three precise apertures into the sculpted gold scene. The passage of time is visually poetized: the jumping hour appears in Chronos’ scythe at 12 o'clock, the sweeping minute disc flows through the upper chamber of the hourglass, and the continuous seconds rotate below in the lower chamber. Encircling the entire case and printed inside the black nubuck strap is a classic Greek meander pattern, an ancient symbol representing eternity and the infinite flow of time

At the heart of this handless digital regulator is the hand-wound Chronoswiss Caliber C.85757, equipped with an in-house developed jumping hour module. Visible through the rectangular sapphire crystal caseback, the movement operates at 3 Hz with a 48-hour power reserve and features exquisite rhodium plating, radial Côte de Genève, and hand-guilloché wheel bridges executed in Lucerne. Completed with a 5N gold pin buckle (4g), every technical detail underscores the brand's commitment to expressive high horology.

Strictly limited to only 33 pieces worldwide, each Neo Digiteur Chronos requires weeks of painstaking hand engraving, ensuring no two pieces are ever completely identical. As a rare fusion of ancient mythology, traditional hand craftsmanship, and avant-garde watchmaking, this collector’s creation represents a mechanical myth carved in gold. The Neo Digiteur Chronos is now available for inquiry through authorized Chronoswiss retailers and official channels.

View Watch Gallery  
Image 1  Image 2 Image 3  Image 4       
View More
AUGUST 26 2025    |    Novelties

Armin Strom Unveils Tribute 1 Sandstein: A Timeless Homage Cast in Sandstone

Drawing inspiration from the natural beauty and architectural heritage of Burgdorf, Armin Strom introduces the Tribute 1 Sandstein, a limited edition timepiece that blends Swiss tradition with modern refinement. With only 50 pieces available globally, this elegant watch pays tribute to the region’s iconic sandstone and the brand’s artisanal roots.

Encased in a 38 mm stainless steel case with alternating brushed and polished finishes, the Tribute 1 Sandstein features a warm sand-toned off-centre dial adorned with a grain d’orge guilloché pattern and Roman numerals. A frosted subdial and matching sand Alcantara strap complete the harmonious design.

At its heart beats the in-house Caliber AMW21, a hand-wound movement offering an impressive 100-hour power reserve. The visible motor barrel, held by a mirror-polished finger bridge, adds a modern technical flair while honoring traditional Swiss watchmaking values.

Through sapphire crystals on both sides, the movement reveals Armin Strom’s signature hand-finishing: hand-bevelled bridges, black-polished screws, Geneva stripes, and circular graining. Each watch is assembled twice, ensuring mechanical precision and aesthetic integrity.  

View Watch Gallery
Image 1 Image 2  
View More
JULY 01 2025    |    Novelties

Armin Strom Unveils the Mirrored Force Resonance Ice Blue – A Tribute to Precision and Craftsmanship

Armin Strom proudly presents the Mirrored Force Resonance Ice Blue, a limited edition timepiece that exemplifies the brand’s dedication to horological innovation and artisanal excellence. With only 15 pieces available worldwide, this release marks a bold evolution in the art of synchronized timekeeping.

The watch features a striking ice blue sunray guilloché dial, crafted using a traditional hand-operated rose engine lathe. Its off-center layout and radiant finish create a captivating play of light beneath the sapphire crystal, while beveled and polished indexes and hands add depth and movement to the design.

At the core of this timepiece is the manually wound Caliber ARF21, a technical breakthrough in resonance watchmaking. Armin Strom’s patented clutch system connects two balance wheels, allowing them to oscillate in opposite directions and synchronize for enhanced precision and stability. Twin seconds counters provide a visual representation of this resonance effect, and a pusher at 2 o’clock resets the counters, offering a clear demonstration of the mechanism’s accuracy.

The movement is hand-finished to haute horology standards, with Geneva stripes, perlage, and black-polished screws visible through the transparent case back. Each watch is assembled twice to ensure both mechanical integrity and flawless finishing.

Encased in a 43 mm stainless steel case and paired with a dark blue Alcantara strap, the Mirrored Force Resonance Ice Blue is a celebration of independent Swiss watchmaking and the science of movement.
 

View Watch Gallery
Image 1 Image 2  
View More
JULY 18 2025    |    Novelties

Chromatic Precision: Armin Strom Orbit in Lime & Ice

Armin Strom, the independent Swiss watchmaker renowned for its openworked designs and mechanical innovation, proudly unveils two striking new additions to its System 78 collection: the Orbit Lime Green and Orbit Ice Blue.

These limited edition timepieces—each restricted to just 20 pieces worldwide—introduce vibrant new fumé dials that blend bold aesthetics with technical mastery. The Lime Green model radiates energy and modernity, while the Ice Blue version offers a serene and sophisticated presence. Both dials feature a gradient effect that transitions from vivid color at the center to deep black at the edges, enhancing the visual depth of the openworked design.

A World-First Date Display on Demand

At the heart of both models lies the Armin Strom Manufacture Caliber ASS20, the world’s first movement to feature a date display on a ceramic bezel that appears only when activated. A pusher at 10 o’clock engages the date hand, which points to the current date and advances automatically at midnight. A second press returns the hand to its neutral position, offering a playful yet practical complication powered by a column-wheel mechanism.

The movement also incorporates Armin Strom’s patented Equal Force Barrel, delivering consistent energy for a stable 72-hour power reserve.

Haute Horology Craftsmanship

Each Orbit model is meticulously hand-finished at Armin Strom’s Manufacture in Biel/Bienne, employing traditional techniques such as anglage, perlage, and circular graining. The off-center dial is paired with rhodium-coated hands enhanced with Super-LumiNova®, ensuring legibility and elegance. The watches are housed in a stainless steel case with a fixed ceramic bezel and come with a matching bracelet featuring a double-folding clasp.

The Science of Movement

Founded in 1967 and revitalized in 2009, Armin Strom continues to push the boundaries of horological innovation. Every timepiece is designed, developed, and assembled in-house, reflecting the brand’s commitment to transparency, craftsmanship, and mechanical excellence.

View Watch Gallery
Image 1 Image 2  
View More
JUNE 05 2025    |    Novelties

Greubel Forsey Redefines Haute Horlogerie with the New GMT Balancier Convexe

Greubel Forsey unveils its new GMT Balancier Convexe. As the Earth takes centre stage within a newly reimagined amphitheatre, the hours, minutes, seconds, second time zone, and universal time indications become both companions and spectators to its quiet revolution.

The new GMT Balancier Convexe replaces its predecessor entirely – not as a variation, but as a complete reinterpretation. With a redesigned case, an integrated power reserve, and enhanced ergonomics, it becomes the purest expression of our GMT complication to date – and the only GMT model in our current collection.

A refined evolution
– Titanium Convexe case now more compact at 42.90 mm for improved wearability.
– New 72-hour power reserve indicator seamlessly integrated into the dial.

Technical enhancements
– 496 components, 73 more than its predecessor.
– Inclined escapement suspended beneath polished steel bridge.
– Real-time rotating globe in layered amphitheatre.
– Sapphire disc on caseback with 24 cities, La Chaux-de-Fonds replaces Paris.

Exclusivity
– Limited to 22 pieces worldwide.

View Watch Gallery
Image 1 Image 2
View More
JULY 16 2025    |    Novelties

Longitude Titanium 5°W: Precision and Elegance Inspired by the Seas

Arnold & Son proudly presents the Longitude Titanium 5°W Edition, a timepiece inspired by the marine chronometers crafted by John Arnold in the late 18th century. These instruments revolutionized navigation and played a pivotal role in the British Navy’s mastery of the seas.

This limited edition of 38 pieces combines grade 5 titanium with an 18K red gold bezel ring, echoing the elegance of historical chronometers. The Lizard Point Grey dial, with its vertical satin finish, evokes the stormy hues of the North Atlantic near Lizard Point—the southernmost tip of mainland Great Britain at 5° west longitude.

Inside beats the A&S6302 calibre, an in-house automatic movement certified by the COSC as a chronometer. It offers a 60-hour power reserve, a power-reserve indicator at 12 o’clock, and a small seconds subdial opposite. Through the sapphire case back, the palladium-plated bridges and skeletonized 22K red gold oscillating weight—engraved with a ship and sextant motif—reveal the artistry of Arnold & Son.

Water-resistant to 100 meters, the Longitude Titanium 5°W features an interchangeable strap system, allowing effortless transition between an anthracite grey alligator leather strap and a titanium bracelet.

View Watch Gallery
Image 1 Image 2
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.