Shopping Cart

Armin Strom introduces the Orbit Purple

MARCH 25 2025    |    Watches and Wonders 2025

With the Orbit, we’ve created the world’s first on-demand pointer-date on a bezel. And in doing so, we didn’t just rethink a complication — we introduced a whole new experience. Most watches just force the date on you. The date function is always present — whether you like it or not, it shifts at midnight, ticking off another day. The Orbit? It’s different. It only displays the date when you ask.


Related Articles

JULY 02 2024    |    Novelties

A timepiece unveiling the aesthetic technique of a finely hand-decorated movement.

For the final titanium 41mm, three-hands limited edition with rubber strap, Romain Gauthier presents a timepiece with a partially open dial, unveiling a portion of the entirely hand-decorated movement.

C by Romain Gauthier Titanium Editions are modern timepieces with a sporty design that encloses a titanium movement whose hand-finishing prowess can be admired on the case-back. This time Romain wanted the stunning features of this movement to be easily visible just by looking at the watch, even when worn. By opening the dial, he reveals the beauty of the mechanism inside, bringing a technical aesthetic to this timepiece, which until now has featured a full dial.


This partially open dial is particularly reminiscent of the history of the brand's very first timepiece, the Prestige HM, which evolved to reveal the seconds-hand mechanism on its sister caliber, the Prestige HMS.

Unveiled in 2021, the C by Romain Gauthier caliber was the result of more than 16 years of know-how acquired through the brand's development and its manufacture, while reflecting Romain's creative freedom with a modern and youthful design.

Technical in nature, casual in style and free in spirit, the Freedom collection has enabled the creation of this contemporary caliber. The significance of C by Romain Gauthier lies in its creative approach to reinforce the notions of continuity with its concept and design, in reference to the Continuum. Reflecting a vision of the future for a timepiece which is part of Romain Gauthier's philosophy, and which opens the door to new horizons.

During its creation, it was clear to Romain that the case had to harmonize with the movement. It had to be contemporary and uncluttered. But not only that – comfort, ergonomics and the choice of materials also contributed to the design of this timepiece with the decision to use Grade 5 titanium. The dial, in sapphire for this edition, adds to the consistency of the piece and evokes a sense of continuity, as no circle completes the time indication.

Inspired by the finger bridges style, the design of the movement follows the watchmaking history of the Vallée de Joux but with a modern approach, reflecting Romain’s vision of the evolution of tradition.

Romain Gauthier presents the sixth edition of the caliber in titanium in a limited edition of 88-pieces and engraved “1 of 88” on the back of each movement.

 

View More
FEBRUARY 24 2026    |    Novelties

Chronoswiss Reimagines a Modern Classic with the New Lunar Chronograph Aurora

Chronoswiss introduces the Lunar Chronograph Aurora, a contemporary evolution of one of the brand’s most enduring icons. Since its debut in 1999, the Lunar Chronograph has symbolized Chronoswiss’s ability to blend classical Swiss watchmaking with an independent, expressive spirit. The new Aurora edition carries this legacy forward through a captivating reinterpretation rooted in light, color, and mechanical harmony.

At the heart of the transformation is its fully CVD‑coated dial, which shifts fluidly from deep green to vivid blue as light moves across its surface. Inspired by the ethereal glow of the aurora borealis, this chromatic effect gives the watch a quietly dramatic presence, making every glance feel like a changing atmospheric phenomenon. Balanced chronograph counters, a central analog date, and a poetic moon phase at 3 o’clock come together to form a composition that remains faithful to the model’s architectural heritage while embracing a distinctly modern personality.

The polished stainless‑steel case retains iconic design elements that have defined Chronoswiss for decades, including the onion crown and screwed lugs—details that reinforce the watch’s lineage and mechanical authenticity. Paired with a contemporary grey nubuck leather strap, the Lunar Chronograph Aurora combines classical provenance with renewed visual energy, offering collectors a sophisticated yet forward‑looking chronograph that bridges past and present with effortless elegance.

View Watch Gallery  
Image 1  Image 2  Image 3  Image 4
View More
OCTOBER 17 2025    |    Novelties

Armin Strom Unveils Mirrored Force Resonance Zeitgeist 1665 – A Tribute to Horological History

Armin Strom unveils the Mirrored Force Resonance Zeitgeist 1665, a creative interpretation of what a Resonance wristwatch might have looked like centuries ago. This timepiece combines historical horology with modern innovation, celebrating the brand’s milestone achievement of stable and resilient Resonance.

The Zeitgeist features a stainless steel case measuring 43 mm in diameter, paired with an 18K white gold dial in an off-center design. Inside beats the Armin Strom Manufacture Caliber ARF21_ZG, a manual-winding movement with twin-seconds and flyback functionality, offering an impressive 80-hour power reserve. Limited to just 25 pieces worldwide, this exceptional creation pays tribute to the centuries-long pursuit of chronometric consistency, a challenge first explored by Christiaan Huygens in 1665. Armin Strom solved the Resonance Fragility Problem in 2016, making this phenomenon practical for wristwatches.

 

View Watch Gallery
Image 1   
View More
JUNE 25 2024    |    Novelties

Back in sleek anthracite: Armin Strom unveils the One Week Manufacture Edition

Biel/Bienne, Switzerland, 26 June 2024: Following the inaugural redesigned One Week First Edition that made its debut in 2023, Armin Strom unveils a new version of the successor to its first-ever manufacture movement with the One Week Manufacture Edition. The highly architectural openworked movement, housed in a sleek and sporty steel case with an integrated bracelet, is now presented in a range of grey and anthracite hues. Limited to 100 pieces, the One Week Manufacture Edition foregoes colour to bring out the beauty of its uniquely constructed manual calibre.

15 years ago, independent watchmaking brand Armin Strom took a major leap that would forever change its trajectory. Realising that the path to true independence lies in mastering every step of the process, it established its very own manufacture in Biel. A year later, the first timepiece produced by its vertically integrated manufacture was unveiled: the One Week. Entirely developed and manufactured in-house and designed with symmetrical harmony in mind, it stood out thanks to its unique movement architecture featuring two barrels that together provide a seven-day power reserve. This milestone marked the beginning of many new calibres and innovations by the Armin Strom manufacture, showcasing their dedication to the science of movement and garnering the admiration and respect of even the most discerning and seasoned collectors.

The new One Week Manufacture Edition completely reimagines this milestone calibre in line with the brand’s recent bolder, more three-dimensional approach to calibre design, all in a sleek and serene execution that further highlights its ingenuity and uniqueness. The mainplate, bridges and parts, visible on the dial thanks to the openworked movement design, are anthracite PVD coated for a striking look.

As Armin Strom founder Serge Michel notes: “Collectors who missed the opportunity to get a first edition of the redesigned One Week will now have another chance. The Manufacture Edition of the new One Week will be limited to 100 pieces.”

Sporty yet classy, this model exudes calmness and serenity with its anthracite tones and the symmetrical harmony of its in-house movement.

View More
JANUARY 19 2026    |    Novelties

gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

View Watch Gallery
Image 1 Image 2Image 3 Image 4Image 4Image 4
View More
ENDLESS DISCOVERY IN YOUR INBOX
Join our mailing list to receive insider updates on our latest collections, invites to private events, and other personalized offerings.