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Embrace the Vibrant: Swiss Prestige hosts Chronoswiss "Into the Modern Mechanical with Colors" Event

JUNE 20 2024    |    Brand News

Swiss Prestige, the Hong Kong distributor for Chronoswiss, transformed the XX bar of Rosewood Hotel into a kaleidoscope of horological wonder on June 20th. The exclusive cocktail event, themed "Into the Modern Mechanical with Colors," brought Chronoswiss's "Modern Mechanical" philosophy to life in a multisensory experience.

As guests entered, they were greeted by a dazzling display of colorful lighting and the Chronoswiss logo projected onto the wall, setting the tone for an evening of innovative watchmaking and modern luxury. The terrace offered a breathtaking view of Hong Kong Island's skyline across Victoria Harbour, while videos showcasing Chronoswiss's craftsmanship were projected onto the terrace walls.

 

A DJ filled the air with smooth house music, creating a contemporary backdrop for the event. Attendees indulged in an array of colorful cocktails and canapés, mirroring the vibrant aesthetics of Chronoswiss's latest timepieces.

 

Chronoswiss CEO Oliver Ebstein presents the 2024 collections, emphasizing the brand's commitment to blending traditional watchmaking with bold, contemporary design. The event showcased various Chronoswiss collections, including previews of upcoming Delphis models featuring titanium cases and vibrant enamel dials. These pieces highlight Chronoswiss's mastery of hand guilloche and fire enameling, two rare skills performed entirely in-house.

 

The successful event reinforced Chronoswiss's position as a leader in innovative luxury watchmaking and highlighted Swiss Prestige's role in bringing these exceptional timepieces to the Hong Kong market.

 


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JUNE 25 2024    |    Novelties

Back in sleek anthracite: Armin Strom unveils the One Week Manufacture Edition

Biel/Bienne, Switzerland, 26 June 2024: Following the inaugural redesigned One Week First Edition that made its debut in 2023, Armin Strom unveils a new version of the successor to its first-ever manufacture movement with the One Week Manufacture Edition. The highly architectural openworked movement, housed in a sleek and sporty steel case with an integrated bracelet, is now presented in a range of grey and anthracite hues. Limited to 100 pieces, the One Week Manufacture Edition foregoes colour to bring out the beauty of its uniquely constructed manual calibre.

15 years ago, independent watchmaking brand Armin Strom took a major leap that would forever change its trajectory. Realising that the path to true independence lies in mastering every step of the process, it established its very own manufacture in Biel. A year later, the first timepiece produced by its vertically integrated manufacture was unveiled: the One Week. Entirely developed and manufactured in-house and designed with symmetrical harmony in mind, it stood out thanks to its unique movement architecture featuring two barrels that together provide a seven-day power reserve. This milestone marked the beginning of many new calibres and innovations by the Armin Strom manufacture, showcasing their dedication to the science of movement and garnering the admiration and respect of even the most discerning and seasoned collectors.

The new One Week Manufacture Edition completely reimagines this milestone calibre in line with the brand’s recent bolder, more three-dimensional approach to calibre design, all in a sleek and serene execution that further highlights its ingenuity and uniqueness. The mainplate, bridges and parts, visible on the dial thanks to the openworked movement design, are anthracite PVD coated for a striking look.

As Armin Strom founder Serge Michel notes: “Collectors who missed the opportunity to get a first edition of the redesigned One Week will now have another chance. The Manufacture Edition of the new One Week will be limited to 100 pieces.”

Sporty yet classy, this model exudes calmness and serenity with its anthracite tones and the symmetrical harmony of its in-house movement.

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