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Introducing the Armin Strom Gravity Equal Force Ultimate Sapphire Blue

JUNE 25 2025    |    Novelties

We are thrilled to announce the launch of the Armin Strom Gravity Equal Force Ultimate Sapphire Blue, a masterpiece of Swiss horology that combines technical innovation with glacial elegance.

Design & Aesthetics

The watch features a 41 mm stainless steel case and an off-center transparent sapphire crystal dial with a subdial. The main plate, crafted by Kari Voutilainen, showcases a stunning glacial blue guilloché pattern. The color palette of silvery greys and soft blues is inspired by the serene beauty of Swiss glacial lakes. The watch is completed with a blue nubuck leather strap with ice blue stitching.

Movement & Mechanics

Powered by the proprietary Caliber ASB19, the Gravity Equal Force Ultimate Sapphire Blue is the world’s first automatic movement with a patented stop-work declutch mechanism and Geneva cross. This ensures consistent torque and precision across a 72-hour power reserve. The movement is visible through both the front and back sapphire crystals, and features hand-finished components with perlage, Geneva stripes, and circular graining.

Craftsmanship

Each watch is assembled twice to ensure reliability and refinement. Every component is hand-finished in Biel/Bienne, emphasizing traditional techniques and an open-worked design.

Brand Philosophy

Armin Strom celebrates Swiss horological tradition and innovation. Founded in 1967 and revitalized in 2009 by Claude Greisler and Serge Michel, the brand is known for exposing movement mechanics on the dial side. Their motto, “The Science of Movement,” reflects their dedication to precision and craftsmanship.

Limited Edition

The Gravity Equal Force Ultimate Sapphire Blue is limited to just 25 pieces per year, making it a truly exclusive timepiece.
 

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Armin Strom Gravity Equal Force Ultimate Sapphire Rose Gold

Armin Strom Gravity Equal Force Ultimate Sapphire Blue

Technical Specifications

Functions Hours, minutes, seconds, power reserve indicator
Movement Calibre: ASB19, automatic with micro rotor
Jewels: 28
Components: 202
Power reserve: 72 hours (Geneva stop-work)
Frequency: 3.5 Hz / 25,200 vph
Decoration:
- Bridges: bevelled and straight-grained by hand
- Mainplate: glacial blue PVD with “grain d’orge” guilloché by Kari Voutilainen
- Screws: black-polished
- Additional: perlage, Geneva stripes, circular brushing
Dial Grey-toned off-centre sapphire dial with subdial
Case Material: stainless steel
Diameter: 41 mm
Height: 12.65 mm
Lug-to-Lug: 48.09 mm
Crystal: Sapphire crystal and case back with anti-reflective treatment
Water-resistance: 3 ATM
Strap Material: blue nubuck leather
Stitching: ice blue
Buckle: stainless steel folding clasp
Reference ST24-GEF.BLU
Limited Edition 25 pieces per year

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AUGUST 31 2026    |    Novelties

Armin Strom Unveils the Dual Time GMT Resonance Manufacture Edition Blue

Armin Strom unveils its latest horological creation, the Dual Time GMT Resonance Manufacture Edition Blue, strictly limited to just 50 pieces worldwide. Drawing from classical watchmaking codes, this exceptional timepiece introduces a subtle retro-chic character through a deep blue PVD-coated mainplate and gear-train bridges. Positioned directly on the dial side, the vibrant blue execution elevates open-worked architecture to new heights, delivering a visually captivating contrast that redefines traditional hand-finishing.

The aesthetic composition centers around two finely grained white dials, each adorned with white azurage chapter rings that catch the light while revealing the rich blue mainplate underneath. Accentuating the design are blue PVD-coated applied indexes and facetted polished hands that echo the hue of the underlying movement. Each display is paired with a black-polished day/night disc depicting sun rays and a uniquely crater-textured crescent moon, while a matte dark blue alligator leather strap with white stitching seamlessly ties the entire color palette together.

At the heart of the timepiece beats the in-house manufacture Calibre ARF22, a manual-winding movement engineered to harness the physical phenomenon of resonance. Utilizing Armin Strom’s patented resonance clutch, two independent regulating systems oscillate in perfect synchronicity, delivering heightened chronometric precision and an enthralling three-dimensional kinetic display. Providing intuitive functionality for global travelers, the movement powers two completely independent time zone displays—each with its own hours, minutes, and day/night indication—operating at a frequency of 3.5 Hz (25,200 vph) with a 42-hour power reserve.

Housed in a compact stainless steel case measuring 39.00 mm in diameter and 9.05 mm in height, the watch offers refined ergonomics alongside a water resistance of 5 ATM. The double sapphire crystal construction reveals exquisite decorative detail on both sides, including laser-engraved relief lettering on the reverse mainplate, bright polished bevels along the blue bridges, and rhodium-colored barrel bridges adorned with classic Côtes de Genève.

 

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JANUARY 19 2026    |    Novelties

gérald genta unveils the Geneva Time Only — sculptural elegance distilled into a 38 mm cushion‑case

The Maison gérald genta expands the Geneva collection with the Geneva Time Only, a new 38 mm creation in warm rose gold 4N and cool white gold, translating the line’s sculptural language and “l’esprit de Genève” into an essential, everyday expression.

“I wanted to capture the intuitive, instinctive genius and artistry of Mr. Genta,” says Matthieu Hegi, Artistic Director at La Fabrique du Temps Louis Vuitton, who leads the Geneva collection’s creative direction.

The updated cushion case—neither round nor square—features softened contours, a refined gadroon and a new single, broader lug on each side, striking a rare balance of daring and discretion. Light plays across polished and satin surfaces, while the collection’s signature two‑segment minute track forms a subtle optical illusion as the outer track follows the cushion silhouette and the inner ring remains perfectly circular. The grained brass dial carries a gentle fumé gradient—lighter at the center, darker at the edge—for tonal depth.

At just 8.15 mm thick, the 38 mm case slips neatly under a cuff; both models are fitted with rounded, mirror‑polished solid‑gold hands and applied indexes and tone‑on‑tone calfskin straps. Under the dial, the GG‑005P automatic calibre—Zenith Elite–based with redesigned bridges and a reworked oscillating mass—beats at 4 Hz with a 50‑hour power reserve (158 components, 27 jewels), visible through the sapphire caseback. Water‑resistance is 30 m.

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