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Biver is a new Swiss luxury watchmaking brand founded in 2022 by industry veteran Jean-Claude Biver and his son Pierre.

Drawing on J-C Biver's 50+ years of experience with legendary houses like Audemars Piguet, Blancpain and Hublot, the brand aims to create timepieces infused with soul through passionate craftsmanship. Pierre brings a fresh perspective as the next generation, ensuring a balance of heritage and innovation.

Rather than their own manufacture, Biver partners with a collective of the world's finest suppliers. Each specializes in their domain from movement construction to dial making to metallurgy. This établissage approach honors watchmaking's roots while allowing access to unparalleled expertise.

Biver's first collection focuses on the traditional minute repeater complication reimagined through modern design. Elements like natural stone dials and bespoke metalwork are crafted to the highest artistic standards. Deeper symbolism is found in materials' spiritual attributes, reflecting the brand's vision of objects with soul.

Limited series and impeccable finishing ensure exclusive desirability. Though born from passion, Biver's goal is user-friendliness - to spread appreciation of fine watchmaking beyond collectors. Representing a meeting of generations, family and tradition, each Biver timepiece tells a story that will resonate for years to come.

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